Social Media Marketing Manager (Remote)

We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. What you’ll do here: Develop and implement a comprehensive social media strategy aligned with brand and marketing goals. Assess and evaluate social media calendars across business units to determine best‑fit content for master brand social channels. Assist in development and maintenance of master‑brand social content calendar. Plan, create, and publish engaging content across platforms (LinkedIn, Instagram, Facebook, X, TikTok). Handle day‑to‑day social media operations, including content calendars and posting schedules. Monitor social channels, respond to comments/messages, and foster meaningful audience engagement. Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion. Collaborate with creative teams, copywriters, and marketing stakeholders to produce high‑quality content. Partner with internal teams to amplify campaigns, events, and key initiatives. Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant. Handle paid social campaigns in partnership with media teams, including targeting and performance tracking. Ensure brand consistency across all social media channels. Track competitor activity and identify opportunities for differentiation. Handle multiple projects and deadlines in a fast‑paced environment. Skills you will need here: Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment; bonus points for familiarity with the education sphere. Confirmed experience developing and implementing social media strategies and campaigns. Strong understanding of platform algorithms, trends, and standards. Experience with social media management and analytics tools (Sprout Social, Hootsuite, native insights). Basic knowledge of paid social media advertising and campaign optimization. Excellent writing, editing, and storytelling skills. Strong analytical skills with the ability to interpret performance data and recommend improvements. Exceptional organization, time management, and multitasking abilities. Strong collaboration and communication skills. Compensation: Base pay range: $67,000.00 - $87,100.00 USD. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles may include significant incentive compensation beyond this base pay range. EEO & Accommodations: Cengage is committed to working with broad talent pools to attract and hire the most qualified individuals. All job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during the application process. If you require accommodation, please contact View email address on click.appcast.io. #J-18808-Ljbffr Cengage