Director of Ecommerce

Director of eCommerce - Full Time - Miami, FL. The Company This is a role with a hyper growth DTC brand in the home goods space. They have been recognised as one of the fastest-growing private companies in the US. With their main focus through DTC and Amazon, they already have a loyal national customer base. The business is scaling quickly and building out its eCommerce leadership. This would be a remote role to begin with whilst the organization builds out a team in Miami. The Role The Director of eCommerce will play a central part in the brand's next stage of growth. It's a hands-on, build-focused position rather than one about keeping things ticking over. The ideal person knows Shopify inside out, has a track record of lifting conversion and order value, and spots commercial opportunities before others do. You'll be measured on results, not activity. What You'll Be Responsible For Shopify (main focus) Owning the end-to-end site experience and customer journey. Driving up conversion, AOV and attach rate through bundles, upsells and cross-sells. Leading a structured CRO and testing programme, with particular attention to mobile and checkout. Planning and executing promotions quickly and accurately. Amazon Strengthening listings, search visibility and catalogue structure. Tracking channel profitability and contribution margin closely. Finding room to scale without eroding margin, while keeping the account in good health. Retention Overseeing email and SMS performance to grow LTV and repeat purchase. Making sure CRM campaigns line up with paid media plans and stock levels. Holding the retention team to clear revenue targets. Performance Owning core metrics including conversion rate, AOV, ROAS and contribution margin. Leading weekly performance reviews, finding what's holding growth back, and fixing it. What You'll Bring Deep Shopify expertise. A proven record of scaling a DTC brand. Hands-on Amazon Seller Central experience. Klaviyo or HubSpot for SMS/Email Marketing Benefits Health, Medical, Dental 401k Match Employee Discounts Life Insurance Plus many more