Sales and Marketing Manager

Job Description

Job Description

Job Summary

The Sales Manager leads Inter-Tech Supplies' overall sales and marketing strategy to drive sustainable revenue growth, increase market share, and strengthen customer relationships. This position manages the Sales & Marketing Department, including two Account Managers and one Inside Sales Representative, while collaborating closely with Operations, Engineering, Manufacturing, and Customer Service to ensure exceptional customer experiences.

The Sales Manager develops sales strategies, coaches the sales team, sets performance metrics, expands into new markets, maintains key customer relationships, and ensures alignment with the company's strategic growth objectives.

Essential Responsibilities

Leadership

• Lead, mentor, and develop a high-performing sales team consisting of:
• • Two Account Managers
  • One Inside Sales Representative
• Conduct weekly one-on-one coaching sessions.
• Establish individual performance goals and development plans.
• Conduct annual performance evaluations.
• Foster accountability, teamwork, and a customer-first culture.
• Build a collaborative partnership between Sales, Operations, Engineering, and Production.

Sales Strategy

• Develop and execute annual sales plans that support company revenue goals.
• Establish territory and account strategies.
• Identify opportunities for growth in existing markets and new industries.
• Create sales forecasts and pipeline reports.
• Analyze market trends, competitor activities, and customer needs.
• Develop pricing strategies that maximize profitability while remaining competitive.

Account Management

• Maintain executive relationships with key strategic customers.
• Assist Account Managers with complex negotiations.
• Participate in customer visits as needed.
• Resolve escalated customer issues.
• Increase customer retention and repeat business.

Business Development

• Identify and pursue new business opportunities.
• Develop strategic partnerships.
• Expand product offerings within existing customer accounts.
• Develop annual plans for new customer acquisition.
• Attend industry trade shows and networking events.
• Identify opportunities within food processing, pharmaceutical, medical device, packaging, and industrial manufacturing markets.

Sales Operations

• Monitor CRM accuracy and sales activities.
• Review sales pipeline weekly.
• Establish KPIs for each salesperson.
• Analyze win/loss data.
• Improve quote conversion rates.
• Ensure timely follow-up on customer inquiries and quotations.
  

Marketing Leadership

Oversee all marketing initiatives including:

• Company branding
• Website content
• Digital marketing
• Email campaigns
• Social media strategy
• Trade show participation
• Product launches
• Sales collateral
• Customer communications

Partner with marketing vendors to improve lead generation and brand awareness.

Financial Responsibilities

• Prepare annual sales budgets.
• Develop revenue forecasts.
• Track sales expenses.
• Recommend strategic investments that support growth.

Cross-Functional Leadership

Work closely with:

• Engineering
• Manufacturing
• Procurement
• Customer Service
• Finance
• Operations

Supervisory Responsibilities

Direct supervision of:

• 2 Account Managers
• 1 Inside Sales Representative

Indirect leadership of:

• Marketing activities
• Customer relationship initiatives

Required Qualifications

• Bachelor's Degree in Business, Marketing, Engineering, or related field (preferred)
• Minimum 7 years of industrial B2B sales experience
• Minimum 3 years of sales leadership experience
• Manufacturing or industrial distribution experience preferred
• Proven history of achieving revenue growth
• Experience managing key accounts
• Strong negotiation skills
• CRM proficiency
• Advanced Microsoft Office skills

Preferred Experience

Experience selling:

• Custom manufactured components
• Industrial parts
• Packaging equipment
• Compression molded products
• CNC machined products
• Food processing equipment
• Pharmaceutical manufacturing components
• OEM manufacturing solutions

Core Competencies

• Leadership
• Strategic Thinking
• Business Acumen
• Customer Focus
• Coaching & Development
• Negotiation
• Accountability
• Decision Making
• Financial Analysis
• Communication
• Relationship Building
• Problem Solving
• Change Management
• Collaboration
• Results Orientation

\nCompany Description

A leader in the parts and aftermarket services for vacuum packaging equipment for the food and pharmaceutical packing industries.

Company Description

A leader in the parts and aftermarket services for vacuum packaging equipment for the food and pharmaceutical packing industries.