Senior Marketing Research Analyst, Prime Video Marketing

Senior Marketing Research Analyst, Prime Video Marketing

Job ID: 2830070 | Amazon.com Services LLC

Prime Video brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a home for buzzworthy original content, including The Boys, Reacher, and Summer I Turned Pretty, we also serve as an entertainment destination to view live sports, watch other streamers, rent/purchase titles, and dive into our extensive library of content. Extending beyond the Prime Video platform, Amazon provides a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a uniquely positioned place to develop and grow professionally.

US Prime Video Marketing is seeking a Senior Marketing Research Analyst to manage 3rd party solutions that strengthen our understanding of marketing performance and inform campaign optimizations. They are responsible for vendor investigation, use case documentation, implementation, standards development, and analytics. A strong candidate has a foundational understanding of media metrics (across offline, online, and performance channels) and the analytical capabilities to draw insights for marketing application. They are comfortable working autonomously, yet effective at partnering cross-functionally with internal and external stakeholders. Success is dependent on the candidate’s ability to be curious, looking around corners and finding solutions that continually improve our understanding of marketing performance.

Key job responsibilities

1. Conduct 3rd party ad concept testing during early stages of brand campaign development and pre-testing of creative assets prior to campaign launch to identify strengths and areas of optimization.
2. Own the 3rd party always on ad tracking solution for paid media campaigns, providing post campaign analysis and partnering with the media team to draw insights for campaign optimizations.
3. Steward the documentation and implementation of 3rd party ad tagging by the media agency.
4. Provide brand health assessment for marketing quarterly business reviews.
5. Partner with cross functional insights teams, including global brand and other Amazon lines of businesses, to refine the single survey template based on evolving business priorities.

BASIC QUALIFICATIONS

1. Experience using data and metrics to drive improvements.
2. 6+ years of experience analyzing media data across a robust mix of channels (offline, online, and performance) to inform marketing optimizations.
3. Experience drawing insights from data and effectively developing executive level recaps.
4. Experience developing strong cross-functional relationships and influencing both internal/external agency stakeholders.

PREFERRED QUALIFICATIONS

1. Experience managing 3rd party solutions to assess campaign performance.
2. Excellent written and verbal communication and strong decision-making skills.

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