Graphic Designer (Performance Marketing & Email)

Company: DREAMLABS
Reports to: Blake Pinsker, CEO
Other Leadership: Torii Rowe, Co-Founder
Location: Remote
Employment Type: Full-Time
Compensation: $60,000 - $80,000 (DOE)

About DREAMLABS

DREAMLABS is a performance marketing agency that builds and scales disruptive DTC eCommerce brands. We specialize in high-performance creative production and paid social strategy, partnering with ambitious brands across categories.

We operate lean, fast, and execution-first. No corporate red tape. High autonomy. High accountability.

AI proficiency is a core expectation across our team. We hire modern operators who use AI tools daily to increase output, sharpen ideas, and eliminate inefficiency.

Role Overview

We are hiring a Performance Marketing & Email Graphic Designer to become a go-to designer for paid social and acquisition-focused creative for our clients.

This role is performance-first. You will own visual execution across Meta, TikTok, and email, building scalable testing systems and high-converting ad creative. You will collaborate closely with media buyers and creative strategists to drive measurable performance improvements.

This is a high-output, iteration-heavy role. We expect you to be proficient in leveraging AI tools to accelerate ideation, concept development, variation creation, and workflow efficiency.

Core Responsibilities
Paid Social & Performance Creative (Primary Focus)
• Design high-converting static ads for Meta, TikTok, and other paid platforms
• Create structured creative variations for systematic A/B testing
• Develop thumb-stopping hooks and performance-driven visual concepts
• Translate performance data into new design iterations
• Rapidly iterate based on feedback from media buyers
• Maintain brand consistency while optimizing for conversion
• Use AI tools to generate visual concepts, variations, angles, and layout exploration
Creative Systems & Testing Infrastructure
• Build modular ad templates that allow for fast testing at scale
• Develop structured naming, file organization, and creative testing workflows
• Improve internal systems to increase output without sacrificing quality
• Support the creative strategy team with rapid concept mockups
• Ensure consistent on-time delivery across accounts
• Use AI to accelerate research, competitive analysis, and visual exploration
Cross-Channel Support (Secondary)
• Support email marketing design when needed
• Collaborate on brand refreshes and visual system improvements
Email Design & Lifecycle Creative (Primary Focus)

• Design high-converting email campaigns and automated flows
• Build modular, scalable email templates
• Create mobile-first, conversion-focused layouts
• Collaborate with strategists on structure, hooks, and offer framing
• Maintain brand consistency across multiple DTC accounts
• Continuously improve hierarchy, CTA structure, and visual clarity
• Use AI tools to accelerate concepting, layout exploration, copy refinement, and iteration

Design Tools, Workflow & AI Integration
• Proficient in Figma and Adobe Creative Suite
• Strong understanding of paid social ad specs and platform nuances
• Highly organized with spreadsheets, task lists, and deadlines
• Demonstrated daily use of AI tools (ChatGPT, Midjourney, image generation tools, etc.)
• Ability to explain how AI increases your output and iteration speed

What Success Looks Like in 12 Months
• Noticeable improvement in CTR and thumb-stop rates across accounts
• Increased creative testing velocity across all clients
• Clear modular systems built for scalable paid social production
• Faster iteration cycles driven by AI integration
• Strong collaboration between design, strategy, and media buying
• Reliable on-time delivery with minimal oversight
• Organized creative libraries and structured testing workflowsEmail creative quality elevated across all clients

Requirements
Must-Have Experience
• 3-6+ years designing for DTC brands
• Strong portfolio of real paid social ad creative (not just brand work or mockups)
• Experience designing high-performing static ads for Meta and TikTok
• Understanding of direct-response principles and conversion-focused design
• Experience working closely with performance teams or media buyers
• Proficiency in Figma and Adobe Creative Suite
• Demonstrated experience using AI tools in daily workflow
• Highly organized and able to manage multiple brands simultaneously
• Strong typography, hierarchy, and visual clarity across performance ads

• Strong portfolio of real email marketing work (not just mockups)
• Experience with Klaviyo or similar ESP

Strong Plus If You Have
• Agency experience managing multiple DTC accounts
• Experience designing landing pages or CRO-focused pages
• Familiarity with performance metrics (CTR, CPC, CPA, CVR, ROAS)
• Experience building modular creative testing systems
• Experience working directly with founders or CEOs

Benefits
Compensation & Benefits

Base Salary: $60,000 - $80,000 (depending on experience)
Remote work environment
Direct exposure to leadership
Opportunity to grow with a fast-scaling agency
Collaborative, high-performance culture

How to Apply

Submit your application with the following:

1. Portfolio link showcasing real paid social ads you designed for DTC brands. Mockups alone will not be considered.
2. 3-5 examples of performance-focused static ads and brief context on results (if available).
3. Brief note (2-3 sentences) on how you use AI tools in your daily design workflow.

Applications without a portfolio will not be reviewed.