Public Affairs Specialist

This role blends media relations, digital communications and multimedia storytelling. The Public Affairs Specialist supports California Farm Bureau's public affairs and communications efforts through media relations, social media management, podcast coordination and content creation. Working under the direction of the Managing Director of Public Affairs and Communications, this position helps execute communications strategies, manage media inquiries, create multimedia content and help maintain CAFB's presence in alignment of priority issues. KEY RESPONSIBILITIES Media Relations & Public Affairs Communications Respond to media inquiries and direct requests to appropriate staff and leadership. Assist with development and distribution of press releases, statements and media advisories. Coordinate interviews and media opportunities. Develop relevant and topical talking points pertaining to issues. Track and report on media coverage. Assist with development of talking points, background materials and communications resources. Digital Content & Multimedia Production Create graphics, short-form videos, photography and multimedia content. Support content and cross-functional requests that support organizational priorities. Podcast Coordination Maintain podcast production schedules and editorial calendars. Coordinate guests, recording logistics and episode planning. Work with departments to identify topics that support organizational priorities and messaging. Coordinate with outside production vendors as needed. Support promotion of podcast episodes through digital channels. Project Coordination & Administrative Support Track deadlines, projects and communications deliverables. Organize shared files and digital assets. Support communications needs associated with California Farm Bureau programs, campaigns and events. Assist the communications team with special projects as assigned. QUALIFICATIONS Bachelor's degree in communications, journalism, marketing, public relations or related field, or equivalent experience 3-5 years of experience in communications, media relations, journalism, marketing, public affairs or digital communications Experience creating social media, video and graphic content Experience with Canva, Adobe Creative Suite or similar tools Strong writing, editing and proofreading skills Strong organizational and project management skills Ability to manage multiple projects and deadlines Experience with podcast production or multimedia storytelling preferred Knowledge of California agriculture and public policy preferred Must be willing to travel occasionally, including overnight travel Salary Range: $65,000 to 70,000 per year Hybrid work schedule: Ability to work remote evaluated after completion of 90 days of employment California Farm Bureau is an Equal Opportunity Employer #J-18808-Ljbffr