Director of Growth Marketing - Performance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth Marketing - Performance based in the United States. This is a high-impact growth leadership role focused on accelerating performance across paid and emerging marketing channels. You’ll own the strategy and optimization of core channels such as SEM, paid social, and SEO/AEO while identifying new opportunities for profitable growth. The role combines strategic leadership with hands-on execution, requiring you to move comfortably between long-term planning and campaign-level analysis. You’ll build measurement frameworks, test new channels, and use data to determine where investment should scale. You’ll also help transform marketing operations into an AI-first organization by identifying workflows that can be automated or significantly accelerated. Working cross-functionally with product, analytics, data science, and compliance teams, you’ll build scalable growth capabilities in a regulated environment. This is an ideal opportunity for a data-driven builder who thrives on ambiguity, experimentation, rapid change, and measurable business impact. Accountabilities - Own performance across core growth channels, including SEM, paid social, and SEO/AEO, by evaluating current performance and establishing a strategy to accelerate results. - Lead the expansion into new high-ROI channels such as programmatic, OTT, out-of-home, and streaming audio, prioritizing opportunities, designing tests, and determining when channels are ready to scale. - Partner with analytics and attribution teams to develop measurement frameworks that support data-backed investment and scaling decisions. - Develop the paid acquisition strategy for personal loans as the business expands toward a multi-product lending model, including budget allocation, channel mix, and testing priorities.

- Transform team workflows into an AI-first marketing operation by identifying opportunities for AI to automate, accelerate, or improve critical processes and driving adoption early. - Define the optimal mix of full-time employees, contractors, agencies, and AI capabilities to maximize marketing impact. - Lead and develop a team of Growth Marketing Managers while remaining hands-on with campaign development, experimentation, performance analysis, and optimization. - Establish a culture of continuous testing and rapidly evaluate emerging channels and acquisition opportunities. - Use advanced measurement approaches such as incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution to improve decision-making. - Partner with product, data science, advanced analytics, compliance, and other stakeholders to gain alignment and execute growth initiatives. - Navigate regulatory requirements by ensuring new channels, targeting strategies, and personalization initiatives meet compliance standards before launch. Requirements - Significant experience in performance marketing, growth marketing, paid acquisition, or a closely related discipline, with a track record of delivering measurable growth. - Experience leading teams while remaining comfortable with hands-on campaign execution, analysis, and optimization. - Strong expertise across performance channels such as SEM, paid social, SEO/AEO, and preferably experience expanding into emerging or alternative channels. - Strong analytical and data-driven decision-making skills, with the ability to combine quantitative evidence with sound judgment and experimentation when data is incomplete. - Strong SQL skills and the ability to independently investigate performance data and develop insights without relying entirely on analysts. - Experience developing measurement frameworks and applying advanced methodologies such as incrementality testing, geo holdouts, MMM, or MTA.