Associate Director of Growth Marketing

Job Description

Good Moose is an independent boutique Growth Marketing Agency based in New York, partnering with brands of all growth stages, from startups to established market leaders. We help brands to launch, grow, and scale sustainably. 

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Our team combines hands-on media platform experience with high expertise across creative, analytics, and retention. We leverage data to feed all our processes through measurement, automation, segmentation, attribution, and incrementally, feeding thoughtful, powerful, and efficient strategies that help brands to grow in a profitable way. 

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In this remote-first role, you'll be a part of a growing media team that primarily focuses on driving conversions and revenue, but also helps define a full-funnel marketing approach as needed for various clients. In this position, you will gain unparalleled exposure to the entire brand process, from pre-launch to scaling, and build extensive knowledge of best practices in the media industry. We are a dedicated team, passionate about the work we do, how we do it, and who we do it for, and we are looking for an Associate Director of Growth Marketing to work and grow with us.

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Responsibilities:

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• Team Leadership & Oversight : Oversee team members on their various accounts, supporting them and facilitating their development. In this role, you will serve as the escalation point and oversight of day-to-day operations for client teams. There is potential for the associate director to grow and develop into a position on the management team in the future. 
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• Client Relationship Development: Grow relationships with existing clients through partnership and support across their growth strategy. You understand how to support brand partners and build relationships with them. In this role, you will have the opportunity to work directly with brand senior leadership - from Investors to Board Members and CEOs - to help identify and build their brands. This includes supporting them through growth stages.
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• Digital Media Management & Execution: Lead, oversee and support best-in-class media planning, campaign setups, optimizations, reporting, and analysis focusing on improving Direct Response results across search, social, and display platforms for specific clients. Strength in both paid social and paid search would definitely come in handy, but we can support training if your expertise is geared more heavily towards one over the other. The goal is for you to have a holistic understanding of paid media channels and their effects on one another across the funnel. 
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• Growth-Minded Outlook: Going beyond the day-to-day paid media to truly understand everything that contributes to and leads to sales and growth is important in this role. You work with brand teams to understand their growth goals. You learn to look at the landscape, consumers, data, landing pages, creative, apps, pricing structures, etc. and brainstorm ways to further reduce friction in the customer journey and help to grow brands.
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Qualifications:

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• 5+ years experience leading performance media teams and accounts, in a heavily client-facing role
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• Experience managing client communications and external relationships
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• Expertise in paid social and/or paid search management, with a truly holistic understanding of the marketing funnel and the role of both in it (highly preferred if you have experience with other channels too: CTV/OTT, programmatic, OOH, etc.)
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• Experience overseeing other team members - training and fostering their growth
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• Ability to think outside the box
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• Understanding of how to pivot and shift depending on KPIs and business goals (not just media goals)
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• Digital media planning and buying management experience 
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• Exceptional presentation and communication skills
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• Ability to read and understand data, and to visualize it effectively
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• Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics 
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• Exceptional attention to detail, organizational skills, and time management capabilities
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• Other Relevant Tools Experience: Google Drive (Sheets, Slides, etc.), Microsoft Excel, etc.
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• Bonus: Knowledge of startups. Understanding of Shopify, Google Data Studio, Tableau, Rockerbox, Glew, Looker, etc.
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Compensation + Benefits

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We value our employees and provide a comprehensive benefits package to help support them holistically in the best way we can. We offer our employees:

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Health Care (Medical, Dental, Vision)

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One Medical

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HSA/FSA

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Paid Time Off and Company Paid Holidays

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Flex Fridays

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401K Retirement Plan with Company Match

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Paid Parental Leave

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Commuter Benefits

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Dependent Care FSA

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Mental Health - TalkSpace Membership

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Good Moose is committed to fair and equitable compensation practices. The salary range for this role is $115,000-$140,000/year. This position is eligible for the benefits listed above. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.