Product Marketing Lead, GenAI

Product Marketing Lead, GenAI

San Francisco, CA

At Scale, we develop reliable AI systems for the world's most important decisions. Scale's product marketing team is responsible for developing and executing strategies that drive awareness and adoption for Scale's offering.

We understand our customers' needs and challenges and ensure that their voices are reflected in product development and messaging. We then partner closely with product, engineering, research, sales, comms, and the broader marketing team to create a cohesive customer experience across all our channels.

This role sits at the center of Scale's GenAI data products, which power the world's leading AI labs. As one of the largest providers of high-quality AI training data, we've built our reputation on speed, quality, frontier research, and a growing suite of multimodal data capabilities.

The market is evolving fast, and we're looking for a marketer who can go on offense to sharpen our narrative and build a playbook that earns the trust of the AI community. The ideal candidate combines strategic thinking with hands-on execution.

You will:

• Own positioning and messaging for Scale's GenAI data products, articulating our differentiation on data quality, delivery speed, and multimodal breadth in a way that resonates with AI researchers and technical buyers.
• Lead the content and social strategy for Scale Labs' dedicated online presence, taking a research-native approach that earns attention and credibility from the AI community.
• Build and maintain competitive intelligence and a sharp point of view on the data market, arming the team with differentiated positioning as the market evolves.
• Partner with Scale Labs researchers to amplify published work - leaderboards, benchmarks, and research papers - and translate it into pipeline and demand generation for the GenAI business
• Develop go-to-market strategies for new data offerings and modalities, working closely with product and sales to drive awareness and build market momentum.
• Collaborate cross-functionally with sales, engineering, and research to ensure consistent, compelling messaging across every customer touchpoint.

Ideally, you'd have:

• 5+ years of experience in product marketing, with a track record of marketing technical products to developer or research audiences.
• Strong technical fluency and passion for AI. You can hold a credible conversation about AI/ML fundamentals, training, and the role of data quality in model performance.
• Experience building social-native content and community strategies on platforms like X, with an instinct for what resonates with technical practitioners
• Excellent written communication and storytelling skills — you can make complex technical concepts compelling without oversimplifying them.
• Ability to work across functions and move fast in a dynamic, high-stakes environment.

Nice to haves:

• Familiarity with the AI training data market, or adjacent data and infrastructure spaces.
• An existing network or relationships within the AI research community.
• Experience navigating competitive markets where differentiation requires more than feature comparisons.

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

The base salary range for this full-time position in the location of San Francisco is:

$155,200 - $194,000 USD

Our policy requires a 90-day waiting period before reconsidering candidates for the same role. This allows us to ensure a fair and thorough evaluation of all applicants.

At Scale, our mission is to develop reliable AI systems for the world's most important decisions. Our products provide the high-quality data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact. We work closely with industry leaders like Meta, Ernst & Young, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force. We are expanding our team to accelerate the development of AI applications.

We believe that everyone should be able to bring their whole selves to work, which is why we are proud to be an inclusive and equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability status, gender identity or Veteran status.

We are committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need assistance and/or a reasonable accommodation in the application or recruiting process due to a disability, please contact us at View email address on click.appcast.io. Please see the United States Department of Labor's Know Your Rights poster for additional information.

We comply with the United States Department of Labor's Pay Transparency provision.

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