Marketing Programs Specialist

Marketing Programs Specialist

Scottsdale, AZ

Symmetry is the payroll infrastructure for software & payroll platforms powering the paychecks of over 64 million workers each year. Our fully integrated suite of payroll tax APIs and software tools allows companies to solve tax compliance issues and build applications across the entirety of the payroll process.

AI is a fundamental part of how work gets done at Symmetry. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

We're opening an execution-focused role that turns our marketing strategy into shipped work. The Marketing Programs Specialist is the operational engine behind two pillars—new business acquisition and client/product communications—and works as an AI-first marketer who uses AI as the default way to get things done.

How it works:

• Reports to CMO, and supports Demand Gen and Product Marketing. Strategy stays with the functional leads; this role will support program execution.
• Pillar 1 — Acquisition (with Demand Gen): ad campaigns, prospect events and webinars, acquisition nurtures.
• Pillar 2 — Client & Product Comms (with Product Marketing): client story activation, developer release communications, and lifecycle/customer communications.

What it means for each of you:

• Demand Gen: an execution partner to take campaign and event logistics off your plate so you can focus on strategy and channel performance.
• Product Marketing: someone to operationalize and distribute your client stories, product/release comms, and lifecycle programs—turning your narrative into shipped, multi-channel output.
• Sales: more consistent enablement assets and customer stories reaching you, faster.
• Client Success & Enablement: a reliable channel to get customer wins and release notes packaged and out the door to the right audiences.

What it's deliberately not: a strategy role, a people-management role, or a partnership-design role. It executes against the plans the functional leads set. To keep it effective, tasks should be part of systematic and recurring programs, not one-off requests.

Why AI-native: This is the first role we're building from the ground up around heavy AI use—the person will use AI across every workflow and set the pace for what an AI-first marketer looks like here.

Here's what we're looking for:

• 2+ years in a B2B marketing role, ideally in SaaS or technology.
• AI-fluent in practice, not just in theory; you use AI tools consistently in your day-to-day workflow to accelerate content, reporting, or campaign efficiency.
• Organized and detail-oriented, able to manage multiple tasks and deadlines.
• Clear communicator who works well with internal teams and external partners.
• Experience with any of the following is a plus:
• Marketing Automation (HubSpot or similar)
• CRM (Salesforce or similar)
• Events (Zoom or other webinar platforms)
• AI Tools (Claude)

Our cash compensation amount for this role is targeted at $64,000/yr- $78,000/yr in Scottsdale. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Symmetry has a physical office space in Scottsdale. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).

When approved to work from a location other than the office, a secure, reliable, and consistent internet connection is required.

Working at Symmetry

Being happy at a job goes beyond just doing the work. Where you choose to spend 40 hours a week should be a place that challenges you professionally and aligns with your personal goals and well-being. We truly love what we do, and our customers love what we produce. Our family-owned and -operated business is collaborative, fun, and friendly. We offer the opportunity to work with all kinds of positions across the company, from the CEO to support to sales and everything in between.

Recently, Symmetry became part of Gusto. More than 400,000 businesses use Gusto's people platform to hire, pay, insure, and support their team–from modern payroll and benefits to distributed work services and international contractor support to expert HR. Together, Symmetry and Gusto are pushing the entire industry forward by helping growing businesses access tools and services that for so long have only been available to larger corporations.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home with us.

We are proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Our company considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Our company is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

We take security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice.

About our products

Our products make sure millions of paychecks are right, no matter where people live or work in the U.S. We simplify the payroll process with accurate and dependable payroll withholding tax solutions. Our clients include Fortune 500 companies, like Walmart and Southwest Airlines, and leading payroll service providers, including ADP and Paychex. With a 95%+ customer retention rate, our products always have to be top-of-the-line, and so do our employees.

Symmetry is also the company behind the popular website PaycheckCity.com, which helps millions of Americans better understand their paychecks every month.