Technical Product Manager - Salesforce CRM Platform

Role Description

We are seeking a Technical Product Manager – Salesforce CRM Platform to lead the strategy, roadmap, and execution of Salesforce-based CRM capabilities that enable customer engagement, commercial operations, and business process transformation. This role will be responsible for shaping and evolving the Salesforce platform as a strategic product, ensuring it delivers scalable, integrated, and user-centered solutions aligned with business priorities.

The ideal candidate brings a strong combination of product management expertise, Salesforce platform knowledge, technical fluency, and stakeholder leadership, with the ability to work across business and technology teams in a complex enterprise environment. This role is critical to driving platform modernization, adoption, operational excellence, and long-term CRM value realization.

• Define and drive the product vision, strategy, and roadmap for the Salesforce CRM platform and related capabilities.
• Partner with commercial, sales, marketing, service, operations, data, architecture, security, and engineering teams to understand priorities and translate them into product outcomes.
• Manage the Salesforce CRM platform as a strategic enterprise product, balancing business demand, technical sustainability, user experience, and platform scalability.
• Lead discovery and prioritization for CRM enhancements across areas such as customer onboarding, account management, lead management, opportunity management, service workflows, case management, consent, and customer engagement processes.
• Translate business requirements into clear epics, features, user stories, and technical backlog items for delivery teams.
• Collaborate with Salesforce architects, developers, administrators, integration teams, and QA partners to ensure effective design and execution.
• Drive improvements across Salesforce ecosystem capabilities, including configuration, customization, integrations, data quality, workflow automation, reporting, and user adoption.
• Partner with enterprise architecture and engineering teams on platform modernization, release planning, environment strategy, and technical debt reduction.
• Ensure CRM capabilities integrate effectively with adjacent enterprise platforms such as marketing automation, data platforms, ERP, MDM, service tools, and analytics solutions.
• Use business metrics, platform usage insights, and customer feedback to guide roadmap decisions and continuous improvement.
• Support Agile delivery practices including backlog management, sprint planning, dependency management, release readiness, and stakeholder communications.
• Ensure adherence to governance, compliance, privacy, security, and data stewardship standards, especially in regulated environments.
• Manage external vendors, implementation partners, and global delivery teams where applicable.
• Mentor team members and contribute to broader CRM product management and platform governance best practices.

Qualifications

• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, or related field.
• 8+ years of experience in product management, technical product management, CRM platform leadership, or enterprise applications.
• Hands-on experience working with Salesforce CRM platform capabilities, such as Sales Cloud, Service Cloud, Experience Cloud, or related ecosystem tools.
• Strong understanding of Salesforce platform architecture, data model, integrations, workflow automation, security model, and release lifecycle.
• Proven experience managing enterprise CRM products or large-scale Salesforce initiatives in complex organizations.
• Ability to translate business goals into scalable CRM product solutions and technical delivery plans.
• Experience working with cross-functional teams including business stakeholders, engineering, architecture, UX, data, compliance, and operations.
• Strong communication, stakeholder management, prioritization, and execution skills.
• Familiarity with Agile product delivery methods and backlog management.

Requirements

• MBA or advanced degree in a related field.
• Salesforce certifications such as Salesforce Administrator, Platform App Builder, Sales Cloud Consultant, Service Cloud Consultant, or Product Owner-related credentials.
• Experience in healthcare, life sciences, pharmaceuticals, or other regulated industries.
• Experience with CRM-related domains such as customer onboarding, omnichannel engagement, consent management, service operations, or commercial excellence.
• Familiarity with AI-enabled CRM capabilities, workflow intelligence, and automation use cases within the Salesforce ecosystem.
• Experience with vendor management, offshore delivery teams, and global operating models.
• Experience with MDM Reltio and/or Databricks - desired.

Key Competencies

• Salesforce CRM product strategy
• Technical product management
• Enterprise platform thinking
• Cross-functional leadership
• Business and technology translation
• Roadmap and backlog prioritization
• User-centric design and adoption mindset
• Data-informed decision making
• Governance, compliance, and risk awareness
• Delivery execution and operational excellence

Success Measures

• Delivery of Salesforce CRM roadmap initiatives aligned to business and customer needs
• Improved platform adoption, usability, process efficiency, and stakeholder satisfaction
• Increased scalability, integration quality, and technical health of the CRM ecosystem
• Effective prioritization and execution across competing business and platform demands
• Strong alignment across business, product, engineering, and governance stakeholders
• Sustainable product operating model and continuous improvement of CRM capabilities

Benefits

• Comprehensive suite of benefits focusing on physical, emotional, financial, and social wellness.
• Support for working families, including backup dependent care, adoption assistance, infertility coverage, and family building support.
• Behavioral health solutions, paid parental leave, and paid caregiver leave.
• Variety of training programs, professional development resources, and opportunities for mentorship.
• Participation in employee resource groups, volunteer activities, and more.