Senior Field Marketing Specialist

Senior Field Marketing Specialist

Progress Software is seeking a dynamic, results-oriented Field Marketing Specialist, Senior to join our North American Field and Channel Marketing team. In this role, you will manage and execute integrated marketing programs and events that drive lead generation, pipeline growth, and revenue across the North American sales region. You will partner closely with field sales, SDRs, and partner teams to align marketing programs with regional priorities, support partner initiatives, and deliver strong customer outcomes. This role is ideal for someone who thrives in a collaborative environment, enjoys turning ideas into execution, and is excited to take on increasing ownership over programs and events.

In this role, you will:

• Plan and execute integrated marketing programs across North America for net-new and existing customers, including digital campaigns, events, webinars, and partner co-marketing initiatives.
• Coordinate campaign, event, partner, and follow-up activities to create a cohesive buyer journey and measurable pipeline impact.
• Collaborate with sales, campaign leads, product marketing, and corporate marketing to align field programs with regional goals and broader campaign priorities.
• Work with partner marketing and sales teams to deliver partner-inclusive programs and events that support customer acquisition and pipeline growth.
• Develop and execute lead generation and pipeline acceleration programs that contribute to lead goals, sales readiness, and revenue growth.
• Use audience insights, segmentation, messaging, and buyer personas to engage target audiences and improve lead quality.
• Apply AI tools and platforms to accelerate campaign execution, including generating and optimizing content for nurture streams, emails, landing pages, and follow-up sequences aligned to buyer stage and persona.
• Partner with sales to develop AI-assisted sales plays and account engagement strategies, including tailored outreach messaging, event follow-up templates, and opportunity acceleration content.
• Use AI to analyze engagement signals and campaign performance data to recommend next-best actions for leads, accounts, and programs, improving conversion rates and pipeline velocity.
• Lead the planning and execution of regional field events, including third-party conferences, hosted events, webinars, and partner events, managing timelines, logistics, vendors, and execution details.
• Monitor campaign and event performance, analyze KPIs and engagement data, and use AI-driven insights to test and optimize content, targeting, and follow-up strategies to improve ROI, engagement, conversion, and pipeline velocity.
• Support management of regional field marketing and event budgets and present performance results, insights, and recommendations to stakeholders and leadership.

Your background:

• 5+ years of experience in field marketing, integrated demand generation, and event execution, preferably in a B2B software or technology environment.
• Strong organizational skills, with the ability to manage multiple programs simultaneously, prioritize effectively, and adapt to changing business needs.
• Analytical and results-driven, with the ability to interpret campaign and event performance data and turn insights into action.
• Strong collaboration skills and the ability to work effectively across marketing, sales, and partner teams.
• Experience with marketing and sales tools such as Salesforce, Asana, Eloqua, and Tableau.
• Hands-on experience or familiarity with AI-enabled marketing tools to improve productivity, content development, and campaign performance.
• Comfort experimenting with new technologies and workflows, including prompt development, content iteration, and automation of repeatable marketing tasks.
• Ability to travel regionally (15–25%) as needed to support field events and sales alignment.

Base Salary Range: $93,500 - $115,500 This position is also eligible to participate in our commission plan (up to $14,500 at goal). Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth. We also offer a robust benefits package, with details below.

If this sounds like you and fits your experience and career goals, we'd be happy to chat.

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
• Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.

Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!