Senior Social Media Manager, Brand + Founder

Job Description

Job Description

Do you watch a TikTok twice, once to laugh and once to reverse-engineer why it worked? Is your saves folder deeper than  Infinite Jest is long? Fan-TASTIC. ~Pourri (formerly Poo~Pourri) is hunting an experienced Senior Social Media Manager with an elevated sense of humor, a creatively strategic mind, and real taste. The twist: you own two sets of channels, ours and our founder's, and you run them as one strategy.

About Us

In 2007, Suzy Bátiz created Poo~Pourri, a natural, effective solution to a universal problem: sh*t happens... and it stinks. Since then, Poo~Pourri has rapidly grown to become way more than just an odor-eliminating product. As the brand evolved, Poo~Pourri became ~Pourri, reflecting a broader vision and a growing portfolio of products designed to help people live more freely and confidently. ~Pourri has taken a shift, a shift in bathroom routine, a shift in how things "should" be done, and a shift in company culture. We're a company of fast-paced rule-breakers on a mission to find new paths to personal freedom. Our brand redefines how the world thinks, and talks, about taboos. In a world full of rules, playing it safe, and "that can't be done," ~Pourri doesn't subscribe to that crap. We dream differently. Want to come play with us?

About the role

This role is not a traditional Social Media Manager role. This is a blend of creative + social strategy leadership, focused on building and running our organic content machine for Both Pourri and our founder’s channels into one strategy As a creative oriented rockstar with great taste, You will own organic content strategy and execution, what we post, why we post it, and how it ladders integrates into the marketing strategy. More than the average briefing, just “posting” and scheduling, you will guide the narrative, cadence and learnings to really create a content engine of our multi-brand media ecosystem spanning lifestyle commerce, music, spiritual programming, and founder-led content. You will work closely with the team and outside partners to make content that’s not just funny or educational, but intentional, consistent, and scalable.

What you'll own (aka the sh*t you'll run with)

Both channels (the unifying layer)

• One organic strategy across brand and founder channels: what lives where, what crosses over, and why. Own leadership in creation of a full holistic strategy that covers everything from content to out bounding.
• A repeatable content system: formats, series, segments, and “show” frameworks that scale on both sides.
• Daily, weekly, and monthly cadence: calendar, scheduling, and real-time pivots when the internet does its thing.
• Organic testing (hooks, edits, captions, pacing, angles) and the creative direction those learnings feed into paid.
• KPI creation and reporting for both sides, plus consumer cohort and segment strategy from a social POV.
• Organic strategy and execution, especially TikTok, Instagram, and YouTube Shorts.
• Plan, film, and edit with internal editors, creative, and outside partners. Sometimes behind the camera, sometimes in front of it.
• Feed Paid the top-performing organic, with context on why it worked.
• Micro-influencer briefing, creative guidance, and performance feedback.
• Community management, plus the culture moments ~Pourri can credibly join.

Founder channels (Suzy's personal + podcast)

• Organic strategy and end-to-end execution: publishing, distribution, and the real-time calls.
• Her visual identity in social: YouTube thumbnails, key art, episode art, graphics, campaign assets. High volume and hands on.
• Shoot day support when needed: props, light set decorating, wardrobe color, and direct assistance to the Founder.
• Potential travel and help capture your own content at events, filming days, and planned shoots.
• Social-specific edits and channel variants with the producer.
• Community in her voice, which is not the brand's voice. Knowing the difference is the job.

QUALIFICATIONS + EXPERIENCE (What we're looking for)

• Experience: 3+ years in social, content creation, or media production, with a portfolio or tracked showing your specific role on each project.
• Range: You've run social for a consumer brand and for a high-profile individual. Strong in one and convincing on the other also works.
• Platforms: TikTok, Instagram, and YouTube (Shorts and long-form) are home turf, with working knowledge of Facebook, Pinterest, LinkedIn, and Snapchat.
• Craft: Adobe Creative Suite (Premiere Pro, After Effects), CapCut, and Figma. You build the asset, not just brief it.
• Episodic literacy: what a podcast or show needs graphically (lower thirds, name cards, segment titles, overlays, bumpers) and how to build it so an editor can actually use it.
• Taste and writing: you know what to cut, what to keep, and what to punch up. Grammar matters, yes, even in poop jokes.
• Tools: Sprout or Sprinklr and analytics, plus Asana, Pitch, Google Suite, and Microsoft Office.
• Judgment: push both the brand and the founder further while protecting what already works.
• Pace: fast turnarounds, honest timelines, feedback without friction, and nonstandard hours. Social doesn't close at 5 o'clock.
• Presence: available for frequent in-person shoots and events, and fun to be around. Small team, constant face time.
• Education: degree in marketing, communications, journalism, or design, or a body of work that makes the question irrelevant.

Bonus points if you have... (That extra somethin')

• Direct experience with a founder, CEO, or public figure
• Social for a podcast or episodic show
• Social listening experience
• Comfort being on camera yourself
• After Effects and/or DaVinci Resolve
• Experience bridging organic content into paid social testing
• Strategy chops: knowing when, how, why, and whether to release something is worth as much to us as the idea itself

Benefits (The good stuff)

• Creative, energetic environment (with award-winning products)
• Hybrid work setup (remote plus in-office and on-set days)
• Medical and dental benefits
• Matching 401(k)
• Massage chair and relaxation room (when in-office)
• Bottomless lattes (also when in-office, we're not shipping espresso... yet)
• Casual work environment, flush yeah
• Endless poop and odor jokes (obviously)

Equal Employment Opportunity

~Pourri is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law.

~Pourri is committed to providing reasonable accommodations for qualified individuals with disabilities throughout the hiring process.