Social Media Manager

Responsibilities Own organic content strategy for Suzy across personal and podcast channels, especially TikTok, Instagram, and YouTube Shorts Manage end-to-end daily execution, including publishing, distribution, and real-time pivots Build a scalable, audience-informed content engine integrated with brand, product, and growth goals Develop repeatable formats, series, segments, and show frameworks Own content cadence, calendars, and scheduling across channels Drive creative and brand strategy and protect Suzy's visual identity Design YouTube thumbnails, social graphics, key art, episode art, and campaign assets Support shoot days with props, set decorating, wardrobe color, and Founder assistance Capture behind-the-scenes and in-person content at events and shoots Partner with the producer on social-specific edits and channel variants Track trends and determine which are worth adapting Provide creative direction across organic and paid media integrations Create and report social KPIs; monitor insights and recommend next steps Monitor and respond to comments and DMs while maintaining Suzy's voice Identify culture moments for the brand to join authentically Collaborate with marketing, Founder, producer, and external partners Develop founder-led storytelling concepts and scalable content frameworks Audit and operationalize content libraries and publishing workflows Translate performance, audience insights, and trends into creative recommendations Lead social initiatives and identify opportunities for growth, experimentation, and engagement Requirements 3+ years of proven experience in media production, social content, or relative creative project management or production experience Proficiency in task/project management software Experience building and managing social media strategy and content for a founder, executive, creator, influencer, or founder-led brand Experience working with consumer products, lifestyle brands, creator brands, DTC brands, or high-growth challenger brands Experience in strategic communications and working cross-functionally with different teams and audiences Proven ability to develop content ideas, series, and creative recommendations based on audience insights and platform performance Experience building or improving social media processes, content calendars, workflows, or reporting systems Strong portfolio required, demonstrating specific contributions to social strategy, content development, creative direction, content execution, audience growth, and measurable campaign results Knowledge of Adobe Suite, Google Suite, and Figma Working knowledge of podcast or episodic show graphics, including lower thirds, name cards, segment titles, overlays, and bumpers Demonstrated social media literacy and knowledge of platform best practices Comfortable using Asana, Pitch, Google Docs, Sheets, and/or Slides Ability to meet quick deadlines and set realistic expectations Ability to take feedback and iterate without friction Fun personality and comfort with frequent team interaction Core Competencies Demonstrates expertise in developing and executing organic content strategies across social media platforms, with a strong focus on audience engagement and brand alignment. Proficient in managing content calendars, workflows, and performance metrics to drive measurable results. Highest-signal resume keywords Social Media Strategy Development Content Creation and Execution Adobe Suite Proficiency Project Management Software Experience Audience Insights Analysis Hard Skills Media Production Content Development Creative Direction Content Calendar Management Social Media Processes Improvement Performance Metrics Reporting Episodic Show Graphics Knowledge Content Engine Building Trend Analysis Campaign Asset Design Soft Skills Team Collaboration Feedback Iteration Creative Problem Solving Adaptability Communication Industry Keywords DTC Brands Lifestyle Brands Consumer Products Founder-led Brands High-growth Challenger Brands Tools & Technologies Asana Google Suite Figma Pitch Adobe Suite #J-18808-Ljbffr