Associate Director of Marketing - IP

Cooley is seeking an Associate Director of Marketing - IP to join the Marketing and Client Development team. Position summary This role is part of the Business Unit Marketing Team, which acts as the strategic consultant to, and primary bridge between, practice group leadership and the broader Marketing & Client Development organization. Position responsibilities Strategic Plan Translation: Lead the translation of practice-specific marketing plans into detailed briefs for the Campaign Strategy team. Audience & Persona Consultation: Act as the primary consultant for the Insights team on buyer profiles and influencers. Practice Development Roadmap: Direct the strategy for practice-building initiatives. Cross-Functional Liaison: Partner with leaders across MCD to ensure BU priorities are reflected in enterprise roadmaps and channel strategies. Personalization Logic Strategy: Define the triggers and content requirements for practice-level personalization. Budget & Sponsorship Stewardship: Oversee the BU-specific marketing budget, providing strategic recommendations on the ROI of sponsorships and practice-level spend. High-Stakes Narrative Leadership: Lead the strategy and narrative development for the BU's most complex and high-stakes pitches and proposals. Optimization Consultation: Collaborate with Insights & Optimization to interpret dashboard data. People Leader: Serve as direct supervisor and mentor to direct reports. Skills and experience Required 8+ years of applicable experience in the field (e.g., marketing or business development), with 4+ years management experience (some at the senior level preferred) Prior professional services industry experience and/or B2B marketing experience Bachelor's Degree Preferred Prior legal industry experience The expected annual pay range for this position with a full-time schedule is $225,000 - $275,000. #J-18808-Ljbffr Cooley