Senior Director of Consumer Insights (Growth)

Role Description

The Senior Director of Consumer Insights (Growth) is a visionary leadership role responsible for advancing Ascension’s understanding of consumers, patients, and markets to drive enterprise growth. Serving as a trusted advisor to executive stakeholders, this leader translates consumer, market, and competitive intelligence into actionable recommendations that directly shape growth strategy, brand positioning, and marketing and communications priorities.

Operating at the intersection of consumer behavior, healthcare trends, analytics, and business strategy, the Senior Director leads a forward-looking insights agenda that elevates the voice of the consumer in upstream strategic decisions. This role requires a sophisticated blend of strategic thinking, executive influence, research expertise, and commercial acumen to ensure insights unlock market opportunities and drive measurable revenue and market-share impact.

Key Responsibilities

• Strategic Insights Agenda: Develop and execute a multi-year strategic insights agenda that identifies emerging consumer, market, competitive, and healthcare industry trends to inform enterprise priorities, service-line investments, and long-term planning.
• Cross-Functional Partnerships: Partner with senior leaders across Strategy, Marketing, Communications, Operations, and Clinical Growth functions to address critical business questions. Influence decision-making by delivering clear, evidence-based perspectives on consumer acquisition drivers and changing healthcare behaviors.
• Macro-Consumer Frameworks: Create a holistic view of the market by integrating primary research, behavioral data, and external market intelligence. Lead the implementation of advanced segmentation, market opportunity maps, and needs-based frameworks to deepen organizational understanding of how consumers choose healthcare provider networks.
• Business Growth Activation: Ensure research drives measurable business outcomes by explicitly connecting findings to strategic planning, brand health, marketing effectiveness, and service innovation. Facilitate executive workshops to embed market insights into the commercial growth funnel.
• Team Leadership & Capability Modernization: Lead, coach, and develop a high-performing team of research professionals. Advance modern research methodologies, narrative storytelling, and analytical rigor, positioning the team as a trusted center of excellence for market intelligence.

Qualifications

• High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
• Progressive experience in insights, consumer research, strategy, or analytics roles, with a track record of translating data into actionable insights and influencing senior leaders.

Benefits

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement
• Ways to give back to your community