Marketing Specialist

As a Product Marketing Specialist – APIs, you will play a key role in translating the API strategy into clear, compelling value for partners, and customers. You will work cross-functionally with Product, Engineering, Sales, Customer Success, and Marketing to drive awareness, adoption, and integration of APIs across our CCH platform. This includes enabling a scalable ecosystem of integrations, partners, and third-party applications that extend the value of Wolters Kluwer Tax & Accounting solutions. This role is ideal for someone who is execution-oriented, detail-driven, and passionate about simplifying technical concepts into impactful narratives that drive adoption, partner growth, and revenue expansion. What You Will Be Doing Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth Create and maintain API-focused content optimizing for discovery, usability, and conversion Support go-to-market execution for API launches, enhancements, and new integrations, ensuring consistent, scalable launch frameworks Partner closely with Product and Engineering to deeply understand API capabilities (e.g., data access, workflow integration, automation) and translate them into compelling use cases Conduct market, customer, and competitive research focused on tax & accounting platforms, APIs, and connected ecosystems to inform positioning and GTM strategy Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion Enable Sales and Customer Success teams with clear API value narratives, use cases, and integration-led selling motions that support upsell and cross-sell Create high-impact assets such as integration playbooks, ecosystem value propositions, partner case studies, and technical sales enablement materials. Skills & Experience To be successful in this role, you need: 3-5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains) Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations Familiarity with developer ecosystems, API documentation tools, and integration frameworks Experience with CRM systems, marketing automation, and data/analytics platforms is a plus Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation Strong collaboration skills across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success Excellent written and verbal communication skills, with the ability to tailor messaging across technical and executive audiences Strong project management skills, with the ability to manage multiple API launches, integrations, and cross-functional initiatives in a fast-paced environment. Requirements (years of experience, educational background, technical skills, etc):3-5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing in a B2B SaaS or platform environment. Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or adjacent domains). Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, workflows) into clear, differentiated business value Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations Familiarity with developer ecosystems, API documentation tools, and integration frameworks Experience with CRM systems, marketing automation, and data/analytics platforms is a plus Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation Strong collaboration skills across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success Excellent written and verbal communication skills, with the ability to tailor messaging across technical and executive audiences Strong project management skills, with the ability to manage multiple API launches, integrations, and cross-functional initiatives in a fast-paced environment. SalaryandOther Compensation: The annual [salary/hourly rate] for this position is between $35.00 - 38.00 per hour. Factors which may affect pay within this range may include geography/market, skills, education, experience,andother qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: [medical insurance], [dental insurance], [vision insurance], [401(k) retirement plan], [life insurance], [long-term disability insurance], [short-term disability insurance], [paid parking/public transportation], [Paid time off], [Days/hours of paid sickandsafe time], [Days/hours of paid vacation time], [Weeks of paid parental leave], [Paid holidays annually], [any additional benefits applicable]. #J-18808-Ljbffr