Digital Marketing Assistant

Hachette Book Group is seeking a creative, detail‑oriented, and data‑driven Digital Marketing Assistant to join the Executive Marketing Strategy department, reporting to the Assistant Marketing Director. This role focuses on content creation and performance‑driven digital marketing across email, websites, and social media. The ideal candidate is a storyteller with a sharp eye for design and a passion for genre fiction—especially crime fiction. You’ll help shape how readers discover books by creating engaging, visually compelling content and using data to optimize performance across channels. Primarily supporting the Novel Suspects and Open Book communities, this role offers growth opportunities across broader Executive Marketing Strategy campaigns. The role is NYC based; HBG's current hybrid working model is three days in the office per week. Responsibilities Create engaging and visually appealing content (static and short‑form video) for social platforms that align with brand voice and aesthetic Write compelling, SEO‑informed copy Execute email marketing campaigns and assist with performance tracking Manage and update campaign landing pages Monitor engagement metrics across email, social, and web; provide insights and recommendations Coordinate content calendars and collaborate with imprint teams to gather assets and launch campaigns on time Support influencer outreach and ongoing creator communication Assist with virtual event planning and execution, including tech rehearsals and day‑of support Support daily marketing operations, including project tracking and file organization Skills & Qualities Strong written and verbal communication skills Experience in Canva, Adobe Creative Suite, or similar design tools Comfortable creating and editing short‑form video (Reels, TikToks, Edits, etc.) Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, or similar) Basic understanding of SEO and digital performance metrics Highly organized with attention to detail and ability to juggle multiple projects Comfortable analyzing campaign data and applying insights to improve campaign content Proactive, curious, and eager to learn new tools, techniques, and trends How to Apply To be considered, please submit a resume, a cover letter, and a sample portfolio. This can be anything that demonstrates your design experience. We ask for a cover letter so that we can understand how your skills or experience can apply to our open role. Diversity & Inclusion Statement As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Equal Employment Opportunity Statement Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Compensation and Benefits The compensation for this position is $50,000. Salary can vary based on a number of factors including skills, experience, and location — talk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects. The following benefits are offered by the company: medical, dental, vision, basic and supplemental life, short‑term and long‑term disability, accidental death and dismemberment, critical illness, hospital indemnity, long‑term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. #J-18808-Ljbffr Hachette Book Group