Associate Director, Field Marketing - South East

Associate Director, Field Marketing

The Associate Director, Field Marketing, is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team. This position focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. In this role, you will play a critical part in shaping and executing brand strategy by driving strategic partnerships, facilitating meaningful dialogue around the evolving treatment landscape, and positioning Takeda as a leader in PsO.

You will report to the Director, Head of HCP Engagements

KOL Engagement

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
• Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders.
• Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
• Act as a liaison between KOLs and Takeda's senior and executive leadership, facilitating strategic insights and collaborative opportunities

Insight Generation

• Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team in preparation for market entry.
• Share synthesized customer insights with cross-functional stakeholders, addressing key business questions to support marketing strategy, optimize resources, and develop tactics that drive brand performance.
• Stay current on customer, competitive, and marketplace activities, and share these insights in a structured format with the broader team to inform brand planning and tactical execution.

Advisory Boards

• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
• Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives
• Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies in anticipation of organizational needs.
• Facilitate post-meeting debriefs and lead the synthesis of insights into clear, actionable recommendations for internal teams

Congress and Conferences

• Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
• Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share them compliantly with internal stakeholders.
• Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives.
• Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies

P2P Engagements

• Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
• Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
• Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.

Cross-functional Partnership

• Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration.
• Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned.
• Demonstrate a proven ability to thrive in a cross-functional, collaborative environment, effectively manage multiple tasks simultaneously, and lead initiatives without formal authority.

Minimum Requirements/Qualifications:

• Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
• Experience working in the Dermatology/Psoriasis therapeutic market
• Proven experience in developing engagement plans for thought leader/KOL management, with the ability to confidently liaise with external stakeholders.
• Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
• Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
• Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
• Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
• Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
• The ideal candidate will be skilled in using AI tools to drive efficiency and innovation

Preferred:

• New product launch experience
• In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
• Skilled in complex biologics

TRAVEL REQUIREMENTS:

• Willingness to travel up to 50% of the time, inclusive of conferences on weekends, overnight programs as well as attendance at key internal meetings

Individual must reside within territory boundaries given the extensive travel arrangements of this role.