Director of Brand Marketing (SF/LA/NYC)

About

Gantri is building the digital manufacturer for design.

We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system.

We are entering a defining moment: the launch of Gantri Wireless - a new category of battery-powered, design-forward lighting powered by our proprietary Gantri Helia technology. Simultaneously, we are scaling Gantri Made, our custom manufacturing platform for brands and trade partners. This role will shape how both stories reach the world.

Role

We are hiring a Director of Brand Marketing to own Gantri's brand narrative and lead its market-facing expression across DTC and B2B.

You will shape how Gantri shows up culturally, commercially, and strategically - translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand. You will own DTC marketing channels (email, social, campaigns, content) and work closely with performance marketing agencies, the sales team, and our creative director to ensure every touchpoint is sharp, coherent, and emotionally resonant.

This is not a strategy-only role. You will build the narrative and activate it - owning the channels, managing agency partners, and shipping work with speed and craft.

This role reports directly to the CEO.

Responsibilities

Brand positioning & narrative clarity

• Evolve Gantri's brand positioning as we scale Gantri Made and launch Gantri Wireless
• Clarify messaging across:
  • DTC design customers
  • Trade / specifiers
  • Brand partners
• Translate complex technology into emotionally resonant storytelling
• Build a clear messaging hierarchy and brand playbook

DTC channel ownership

• Own email marketing, social media, content, and campaign execution
• Build and manage the editorial calendar and content programming
• Work closely with performance marketing agencies to ensure brand and paid reinforce each other
• Improve top-of-funnel awareness, brand search, and engagement
• Define brand KPIs and measure long-term brand equity alongside short-term performance

Integrated launch strategy

• Lead brand strategy for product launches and platform initiatives
• Partner with Creative and Product to shape go-to-market narratives
• Ensure every launch feels intentional, premium, and culturally relevant
• Build repeatable launch frameworks (drop mentality, fashion calendar discipline)

Cultural relevance & community

• Develop partnerships with designers, tastemakers, and collaborators
• Shape Gantri's presence at trade shows, design fairs, and key events
• Elevate Gantri's brand perception in the architecture & interiors community
• Drive PR strategy and thought leadership
• Dotted-line oversight of influencer program to ensure brand consistency (influencer relationships managed by Sales)

Cross-functional collaboration

• Work tightly with:
  • Creative Director (visual expression and craft)
  • Sales (trade narrative, decks, positioning tools, co-selling support)
  • Performance marketing agencies (paid media strategy and execution)
  • Product (roadmap storytelling)
• Ensure brand consistency across website, sales materials, retail, and partnerships

Requirements

• 8-12+ years in brand marketing, brand strategy, or a combination of agency and in-house roles
• Experience at a high-growth, design-forward consumer brand (fashion, beauty, home, lifestyle) or a top-tier brand agency (e.g., Red Antler, Collins, Wolff Olins, Partners & Spade) with subsequent in-house experience
• Proven track record scaling brand during periods of rapid growth
• Hands-on experience managing DTC marketing channels (email, social, content, campaigns)
• Experience working across DTC and wholesale/trade environments preferred
• Comfortable managing and directing external agencies (performance, PR, creative)
• Exceptional taste and strong point of view
• Strategic clarity - can define positioning, not just execute campaigns
• Ability to translate innovation into desire
• Strong operator who can ship quickly
• Deep understanding of cultural timing and brand momentum
• Comfortable in a founder-led, fast-moving environment
• Experience working with physical products

What Success Looks Like (in the first 12 - 18 months)

A clear, category-defining brand positioning - Gantri's evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.

A breakthrough launch of Gantri Wireless - The wireless collection launches with a cohesive, premium, and culturally resonant go-to-market strategy. Press, social, email, and trade communications all sing the same song. The launch framework becomes repeatable for future drops.

DTC channels that build the brand daily - Email, social, and content are running with consistency, quality, and voice. They don't just drive transactions - they build affinity, tell the Gantri story, and create a community of design-forward customers.

A scaled Gantri Made narrative - Gantri Made is being communicated with a cohesive, premium, and strategically disciplined approach. The story resonates with potential brand and trade partners. The framework becomes repeatable.

Elevated cultural & industry relevance - Gantri becomes meaningfully embedded within the architecture and interiors community - through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.

Brand that drives momentum - Brand search, awareness, and top-of-funnel quality improve measurably. Brand and performance reinforce one another. The company builds long-term equity alongside short-term performance.

Organizational clarity & alignment - Sales, Creative, Product, and agency partners operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.

Why Gantri

• Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
• Be part of a high-impact, design-driven organization creating a new industry.
• Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
• Competitive salary, equity, and benefits.

Benefits

• Competitive salary and equity
• Medical, dental and vision insurance
• 401k
• Paid vacation days and paid holidays
• Access to 3D printers for your personal projects
• Monthly team lunches
• And much more

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.