Brand Manager- Pet & Consumer Products

Brand Manager- Pet & Consumer Products Mid States Distributing LLC Fort Worth - FORT WORTH, TX 76137 Overview Position Type Full Time Description Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 71+ year old company is owned by 29 independent Farm, Ranch & Home retailers ("Members") who operate approximately 700 stores across the US and Canada with combined annual sales in excess of 7.5 billion dollars. Our member/owners retail items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home. The Brand Manager Pet & Consumer Brands will lead marketing strategy and execution for a portfolio of pet-focused brands, while also supporting broader consumer brand initiatives across the organization. This role is responsible for driving brand growth across both e-commerce and retail channels. You will own the development and execution of brand strategies that increase revenue, improve retail sell-through, and build long-term brand equity. You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across digital marketing, paid media, website content, packaging, and in-store merchandising. The ideal candidate has experience in pet food, consumer packaged goods, or digitally native brands, and understands how modern marketing, content, and performance media influence how customers discover, evaluate, and purchase products. Key Responsibilities Brand Strategy & Positioning Digital & Performance Marketing Campaign Planning and Execution Retail and Performance Marketing Integration Performance & Analytics Project and Team Collaboration Minimum Qualifications, Skills, and Experience: 5 to 7 years of brand, CPG, pet, or e-commerce marketing experience Demonstrated success driving measurable growth through digital marketing and brand initiatives Strong understanding of performance marketing, e-commerce, and customer acquisition strategies Experience with Shopify, email platforms, Meta Ads Manager, and GA4 Ability to manage multiple brands and initiatives simultaneously Excellent written and verbal communication skills, with the ability to translate product features into clear, compelling messaging Preferred Qualifications: Experience working with pet food brands, consumer packaged goods, or digitally native brands Background with companies such as Chewy, Purina, Blue Buffalo, or similar organizations Experience supporting both retail and e-commerce growth strategies Strong analytical mindset with the ability to connect marketing activity to business results Experience working with category management or product development teams Physical Requirements: Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean environment. The usual and customary methods of performing the job's functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, some stooping and significant fine finger dexterity. Travel: There is minimal travel required for this position. Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may enable individuals with disabilities to perform the essential functions. #J-18808-Ljbffr Midstates Group