Deposit Acquisition Marketing Mgr Sr

Deposit Acquisition Marketing Mgr Sr

The Senior Manager, Deposit Acquisition Marketing owns the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio. This role is accountable for driving new-to-bank account acquisition and balance growth through disciplined test design, data-informed offer strategy, and end-to-end ownership of the deposit acquisition funnel from channel entry through funded account. The Senior Manager defines the offer architecture, leads acquisition test design across channels, builds the measurement frameworks that connect marketing investment to funded account outcomes, and develops talent within the acquisition function.

Job Responsibilities:

Offer Strategy and Acquisition Test Design

• Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.
• Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
• Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.
• Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.
• Translate test results into actionable offer and strategy recommendations, building a learning system that compounds over time.
• Stay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioning.

Acquisition Funnel Ownership

• Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.
• Define funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and product.
• Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.
• Identify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.
• Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.

Product Marketing and Positioning

• Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.
• Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.
• Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.
• Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.

Performance Measurement and Cross-Functional Partnership

• Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.
• Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.
• Partner with Analytics to ensure acquisition data is consolidated, accurate, and actionable.
• Develop and manage talent within the deposit acquisition marketing function.
• Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliant.
• Uses independent judgement and discretion to make decisions.
• Analyzes and resolves problems.

Additional Accountability

• Performs special projects, and additional duties and responsibilities as required.
• Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.

Job Requirements

• Education level required: Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
• Minimum experience required: 8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
• Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
• Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
• Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
• Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.
• Financial services experience

Preferred Qualifications:

• Education level preferred: Master's Degree (or Postgraduate equivalent) MBA or other advanced degree.
• Consumer deposit or retail banking experience.
• Direct experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.
• Familiarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurement.
• Experience working with Finance and Pricing on offer economics and business case development.
• Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.

Job Competencies:

• Possesses deep consumer acquisition marketing expertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflows at scale.
• Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence into clear, actionable acquisition strategy.
• Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.
• Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.
• Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.
• Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.
• Displays comfort operating at both the strategic and executional level, moving between offer strategy development and hands-on campaign optimization as the work requires.
• Demonstrates people leadership capability, with the ability to develop and manage marketing talent within the function.
• Demonstrates strong communication skills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.
• Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross-functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
• Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
• Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.
• Physical demands (ADA): No unusual physical exertion is involved.

Flagstar is an Equal Opportunity Employer. We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program. Please click the following link for detailed information: Benefits | Flagstar Bank.

Pay Range $109,155.75 - $184,022.00