Senior Growth Marketing Manager

About Optimism

Optimism is a digital publisher focused on wellbeing. We conceive, launch, and operate digital brands across health, wellness, longevity, and lifestyle. With an email-first approach, our goal is to transform the inbox into a healthier alternative to social media feeds — a place where readers can curate content that informs, inspires, and supports better daily habits.

About the Role

This role will drive day-to-day execution across growth, marketing campaigns, lifecycle optimization, and marketing operations for a newsletter-first media business. It combines hands-on execution, agency management, internal coordination, and clear communication to translate business priorities into campaign plans, coordinate teams, manage timelines, and maintain momentum.

This role spans newsletter growth, subscriber quality, lifecycle marketing, paid acquisition, campaign execution, partnerships, product launches, and performance reporting. It strengthens the connection between acquisition, engagement, retention, and monetization—knowing what to measure, what to improve, and how to coordinate the work. This role doesn't need to build every automation or dashboard, but it owns the strategy and coordination.

Accountabilities

Growth, Subscriber Quality, and Lifecycle

• Support newsletter growth across multiple brands by analyzing subscriber quality by source, channel, campaign, creative, funnel, and brand. Identify high-value acquisition sources and build feedback loops between paid acquisition and downstream engagement.
• Analyze subscriber LTV across acquisition sources, funnels, and brands with data and tech teams. Audit and optimize onboarding, engagement sequences, and subscriber journeys. Decrease payback period through post-subscription monetization, lifecycle optimization, and cross-brand engagement.
• Recommend and implement tests to improve open rates, click rates, retention, and engagement. Build repeatable, automated growth strategies via cross-pollination to increase effective LTV.

Marketing Campaign Execution

• Spearhead the development and management of campaign plans for course launches, digital products, partnerships, lead generation, newsletter acquisition, and audience research, translating priorities into clear briefs, timelines, owners, deliverables, and dependencies.
• Collaborate across internal teams to keep campaigns moving, monitor performance, recommend optimizations, build repeatable playbooks, and ensure campaigns connect to audience growth, brand trust, engagement, and revenue goals.

Paid Acquisition and Agency Management

• Manage day-to-day communication with paid media agencies and other marketing partners—prepare agendas, follow up on action items, and hold agencies accountable for prioritizing subscriber quality and engagement over cost per subscriber, testing discipline, reporting, and follow-through.
• Evaluate acquisition performance across Meta and other paid channels to identify scaling opportunities and new channel tests.

Marketing Operations, Reporting, and Executive Communication

• Maintain a clear weekly marketing and growth priorities tracker, manage active workstreams across growth, lifecycle, campaigns, agencies, and internal teams, and proactively flag risks, delays, resource constraints, and tradeoffs.
• Build concise weekly updates for internal teams and leadership summarizing progress, key metrics, learnings, blockers, and next steps. Partner with data and tech teams on reporting needs and dashboards.

What you will bring

You're a highly organized marketing operator who understands how growth, engagement, retention, and monetization work together. You come from a newsletter, media, digital product, or consumer business background and thrive in fast-moving environments where marketing requires both analytical thinking and hands-on execution. You're comfortable across strategy and execution, but strongest when driving execution and keeping initiatives moving.

You take ownership before being asked. You communicate clearly and consistently and proactively. You turn leadership priorities into actionable plans and are energized by building systems from the ground up. You're comfortable with data but don't wait for perfect data to take action. You move fluidly between newsletter growth, lifecycle optimization, campaign execution, reporting, and marketing operations. You're AI-forward, using AI practically without outsourcing judgment, strategy, or brand taste. You're practical, resourceful, and execution-oriented.

Requirements

Qualifications

• Minimum 6 years in growth marketing, lifecycle marketing, marketing operations, or audience development
• Minimum 5 years with newsletters or digital media
• Proven track record growing email newsletters, subscriber businesses, media properties, or digital products from the ground up
• Deep expertise with Meta Business Suite and other paid acquisition channels
• Hands-on experience with lifecycle marketing, email marketing automation, onboarding flows, and subscriber journeys
• Demonstrated success with quiz funnels, lead magnets, landing pages, and paid acquisition funnels
• Deep understanding of acquisition, activation, engagement, retention, and monetization metrics and their interplay
• Proven ability to translate marketing priorities into clear, executable project and campaign roadmaps

Benefits

This position is hybrid, typically Monday through Friday. Preference given to candidates based in Orange County or Los Angeles who are able to work from our Newport Beach office a minimum of 3 days per week.

Optimism offers a comprehensive compensation and benefits package, including low-cost medical, dental, and vision insurance, a 401(k)-retirement plan with employer match, and company-paid short-term disability.

Optimism an Equal Opportunity Employer, and qualified candidates are encouraged to apply online by submitting their resume and cover letter detailing their qualifications and experience.

Base salary range $140,000 to $165,000 with performance bonus.