Paid Media Manager (Fully Remote)
Valatam
Valatam Paid Media Manager
We're Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we're thrilled to be certified as a Great Place to Work for the 2025-2026 period, proof that great work starts with great people.
About the Role
We're seeking a skilled Paid Media Manager to help us develop, execute, and optimize Valatam's online paid advertising campaigns across platforms like Google Ads, LinkedIn, and Meta (Facebook & Instagram). This role will focus on generating high-quality leads (form fills and booked calls) and driving brand visibility among business owners and executives in North America & Canada.
Key Responsibilities
- Develop and manage paid advertising strategies across Google Ads, LinkedIn Ads, and Meta Ads.
- Set up, monitor, and optimize paid ad campaigns to ensure performance and ROI.
- Write compelling ad copy and coordinate with our design team for creative assets.
- Conduct A/B testing on ads, landing pages, forms, and audience targeting and segmentation.
- Research and define target audiences and key segments based on our Ideal Customer Profile (ICP).
- Analyze campaign data and prepare monthly performance reports with actionable insights
Vacancy posted 2 days ago
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