Senior Paid Media Manager

Why Better. Why Now. Better is rebuilding home finance as an AI-native platform—turning a process that once took weeks into something that can happen in seconds. With over $110B in loans funded and $1.2B+ raised, we operate at real scale while rethinking how homeownership works from the ground up. The category hasn’t caught up yet. That’s the opportunity. A Better Opportunity The Senior Paid Media Manager is a strategic leader responsible for overseeing the development, execution, and optimization of multi‑channel paid media campaigns that drive measurable business growth. This individual will direct agency and vendor partners and cross‑functional team members, within a matrixed organizational structure, across brand, product, analytics, and finance to ensure marketing investment effectiveness and alignment with business goals. The role also owns the integrity of the marketing data infrastructure, including attribution, tracking, and signal quality, that underpins paid media performance and reporting. Responsibilities Paid Media Strategy & Optimization Direction: Lead the strategy, planning, and execution of integrated paid media campaigns across search, social, display, video, and affiliate channels. Serve as the primary point of contact for auditing campaign structures and directing agency partners, reviewing all optimization recommendations against business standing, pipeline health, and anticipated impact. Team & Vendor Leadership: Manage and mentor a high‑performing team and/or external agency partners, setting clear performance expectations and accountability. Own third‑party vendor onboarding and contract negotiations, and monitor vendor performance against agreed targets to determine when relationships should be expanded, restructured, or discontinued. Budget Oversight & CAC Management: Own the paid media budget across channels and regions; drive ongoing efficiency in effective Customer Acquisition Cost (eCAC) while balancing spend efficiency against volume and growth targets. Finance Reconciliation: Own the monthly reconciliation of marketing spend, ensuring paid media investment is accurately and consistently reported to Finance and other internal stakeholders. Spend & Performance Planning: Plan and project spend and performance by channel to inform budget allocation, pacing, and forecasting decisions. Performance Analytics & Projections: Own all internal paid media performance reporting and forward‑looking pacing projections, partnering with sales leadership and executive stakeholders to align cross‑channel projections with organizational targets; serve as the single point of contact for performance documents, summaries, and planning materials. Ad Hoc Executive Reporting: Respond to ad hoc requests from senior leadership, summarizing performance by channel and providing narrative context on the current biddable media landscape. Marketing Data Infrastructure & Signal Integrity: Identify and close gaps in marketing data infrastructure, including lead source attribution and platform parameters, partnering with Product & Data teams on MarTech investment. Own the standardization of URL naming conventions and UTM structures, and maintain ongoing oversight of data signal quality across ad platforms and internal reporting systems. Cross‑Functional Collaboration: Partner with creative, product, lifecycle, and data teams to align messaging, funnel performance, and data infrastructure needs across paid touchpoints; collaborate closely with the affiliate lead to track overall marketing performance across channels. Creative Ownership for Paid: Own the creative strategy for paid media, ensuring a sufficient pipeline of creative assets, formats, and a structured testing roadmap, and partner with creative and agency stakeholders to brief and execute against that roadmap. Innovation & Testing: Drive a culture of continuous experimentation; test new platforms, formats, and partners to expand reach and performance. Biddable Media Expertise: Bring deep fluency in auction dynamics, signal quality, bidding strategies, and algorithmic optimization to translate business objectives into executable media strategies and realistic performance expectations. Qualifications 8+ years of experience in performance marketing, with deep expertise in paid media strategy, execution, and optimization with at least 5 years directly managing Google Search, YouTube, and Meta campaigns. Proficiency with Google Ads Manager, Meta Ads Manager, and relevant analytics and tracking tools. Experience managing large budgets (>$1mm/month) and scaling campaigns across the full marketing funnel. Experience managing direct reports and/or agency relationships. Strong analytical skills with a proven track record of using data to drive media decisions. Excellent cross‑functional collaboration and stakeholder management skills. Knowledge of attribution modeling, incrementality testing, and media mix modeling a plus. Experience in a fast‑paced, high‑growth environment preferred. Familiarity with applying AI tools to develop workflows and capabilities that improve efficiency and effectiveness across the department. Company Benefits Our total rewards package is built around a competitive base salary, with benefits designed to support you and your family: Comprehensive medical, dental, and vision coverage, plus HSA and FSA options with employer matching contributions Pre‑tax Dependent Care FSA, plus commuter benefits with employer matching contributions 401(k) retirement savings plan Flexible PTO program and company‑paid holidays Paid parental leave Remote and hybrid work arrangement options [role dependent] Discounted pet insurance and additional perks PerkSpot employee discount program SoFi financial wellbeing platform with 1:1 advice Employee assistance program supporting mental and emotional wellbeing By the numbers: We've funded over $110 billion in loans (more than any other fintech in the US!) Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry Better's proprietary AI platform, Tinman®, and voice‑based AI mortgage assistant, Betsy™ make us an award‑winning lender: Banking Tech Award USA (2026): Best LendTech Solution Fintech Breakthrough Award (2026): Digital Mortgage Company of the Year NerdWallet Best of Award (2026): Best for Home Equity Loans Fintech Breakthrough Award 2025: Best Lending Innovation Yahoo! Finance (2025): Best Mortgage Lender for First‑Time Homebuyers – Best for quick approval Yahoo! Finance (2025): Best Online Mortgage Lender Money Magazine (2025): Best for fast closing Forbes (2023): Best Online Mortgage Lender We're building the future of home finance — and we're looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers. Disclaimer Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law. We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr