Associate Director, Content Capabilities & Innovation

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Creative Job Sub Function: Visual UI/UX Job Category: Professional All Job Posting Locations: Horsham, Pennsylvania, United States of America, Titusville, New Jersey, United States of America Job Description: Johnson & Johnson Innovative Medicine is recruiting for an Associate Director, Content Capabilities & Innovation, to be based in Horsham, PA or Titusville, NJ. About Innovative Medicine Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at Purpose: The Associate Director, Content Capabilities & Innovation is the J&J Innovative Medicine owner of a foundational marketing platform - content design that enables marketing teams to produce effective, high-quality, on-brand, compliant promotional content at speed and scale. Reporting to the Director, Content Excellence & Innovation, this role translates marketing priorities into a scalable library of compliant and reusable components, templates, and design standards that reduce agency rework, accelerate speed-to-market, and strengthen brand consistency across digital and print channels. This leader partners closely with brand marketing, creative and production agencies, and cross-functional stakeholders to ensure the Design System and template ecosystem anticipate marketer needs, support omnichannel activation, and integrate emerging AI-enabled marketing workflows — all while maintaining the highest standards of accessibility and regulatory compliance. The Associate Director is accountable for the Design System strategy, roadmap, governance, and adoption that power the content creation lifecycle — from component design and template development through brand rollout and continuous optimization. Responsibilities Include: Cross-Functional Collaboration & Influence Partner with business and marketing teams to integrate content capabilities to enhance customer engagement, brand visibility, and market positioning. Ensure collaboration between technical teams, creative staff, and business units for cohesive content strategies. Partner with other functions such as IT and Commercial Operations to deliver technology and enabling capabilities. This role will partner closely with the AI Enablement Product team to evolve platforms to deliver AI enabled marketing. Marketing Enablement & Strategic Partnership: Serve as the primary templates and Design System partner to brand marketing teams — understanding audience strategies and channel plans to ensure the right templates and components are available. Translate marketing objectives (brand launches, campaigns, HCP/patient/payer engagement) into template requirements, component enhancements, and Design System features that accelerate content execution. Partner with marketing leads and agencies to identify template gaps, reduce creative cycle times, and unlock self-service design capabilities that empower teams to move faster without sacrificing quality or compliance. Collaborate with the AI Enablement Product team to evaluate and pilot AI-powered design workflows (e.g., automated layout generation, design-to-code acceleration, personalization at scale) that drive measurable marketing effectiveness. Cross-Functional Leadership & Governance Own the end-to-end Design System lifecycle: configuration, taxonomy, workflows, access controls, versioning, and ongoing system health. Partner with UX, Design, Engineering, Brand, Content Strategy, Legal, Medical, Regulatory, and Accessibility teams to ensure the Design System and templates meet enterprise standards and marketing needs. Run governance forums, design critiques, and working groups to maintain alignment, resolve conflicts, and gather input from marketing and operational stakeholders. Establish and maintain a contribution model that allows brand teams and agencies to propose new components or templates while preserving system integrity. Stakeholder & Vendor Partnership Partner with agencies, brand stakeholders, and vendors (e.g., Figma, system integrators) to manage expectations and ensure Design System and template decisions support marketing velocity and operational excellence. Manage the Figma enterprise account relationship — licensing, feature requests, beta programs, and vendor roadmap alignment. Evaluate and recommend complementary design tooling and plugins that extend Design System capabilities. Modern Content Capabilities Strategy & Roadmap Ownership Champion modern content capabilities strategy (modular and AI), define and own Content Platform roadmap as aligned to marketing evolving channels and campaign needs. Translate business priorities, brand requirements, and regulatory considerations into a prioritized backlog of component builds, template releases, governance enhancements, and adoption initiatives. Define and enforce modular content standards (components, layouts, grid systems, spacing, typography) that streamline content creation and reduce rework across digital and print channels. Drive adoption and value realization through training, enablement, and change management — ensuring marketing teams and agency partners extract full value from every Design System investment. Product Ownership — Figma Design System Serve as the primary Business Product Owner for the Figma Design System: components, styles, design tokens, documentation, brand-specific libraries, and shared template collections. Define component architecture, naming conventions, variant structures, and token strategies that ensure consistency, scalability, and ease of use for designers and marketers. Prioritize component development and maintenance based on marketing usage analytics, stakeholder impact, speed to market, and long-term scalability. Coordinate releases with engineering, design tooling, and front-end development teams to ensure seamless updates across brand and agency workflows. Own and prioritize the Design System and template backlogs in partnership with Technical Product Owners, front-end engineering, and delivery teams. Adoption, Training & Enablement Drive Design System and template adoption through training programs, playbooks, office hours, onboarding kits, and designer/developer/marketer enablement sessions. Create and maintain comprehensive documentation — component usage guidelines, template how-tos, brand-specific configuration guides, and best-practice references. Measure and improve the designer, developer, and marketer experience with the Design System through feedback loops and continuous improvement. Metrics & Continuous Improvement Define KPIs (template adoption rate, component reuse rate, time-to-market reduction, agency rework reduction, brand consistency scores) and instrument usage analytics within Figma and downstream channels. Iterate the Design System and template library based on data, marketing stakeholder feedback, and evolving channel requirements. Translate design performance insights into roadmap decisions that improve marketing outcomes. Qualifications / Requirements: Education: B.S. required; MS/MBA/PhD preferred. Required: 8+ years of biopharmaceuticals industry experience in digital marketing & technology, design systems, product management, content operations, or related roles; 3–5 years leading cross-functional design systems, template, or marketing technology initiatives. Deep working knowledge of Figma — including libraries, variants, design tokens, auto-layout, prototyping, and plugins — and proven experience managing Figma libraries at enterprise scale across multiple brands and agencies. Experience owning or operating a design system end-to-end: component governance, naming conventions, versioning, contribution models, and multi-brand rollout. Demonstrated experience building and managing template ecosystems across digital channels (email, web, banners, paid social) with a strong understanding of how templates support marketing execution. Demonstrated experience partnering with marketing teams to deliver design capabilities that improve speed, quality, and cost efficiency of promotional and non-promotional content. Knowledge of content creation-to-approval workflows (MLR) and regulatory expectations in a biopharmaceutical or regulated industry. Strong stakeholder management and influencing skills across design, engineering, product, marketing, and business teams. Demonstrated understanding of key market segments (HCP, patient, payer) and how templates and design systems accelerate content creation for each. Excellent verbal and written communication; able to create clear component documentation, training materials, and executive presentations. Ability to build strong cross-functional partnerships and influence brand teams without direct reporting lines. Demonstrated ability to influence in a large and matrixed organization required Excellent communication and training skills required Preferred: Deep marketing experience in pharmaceutical, biotech, or regulated industries — including brand launches, lifecycle campaigns, and omnichannel content activation. Knowledge of design tokens, CSS-in-JS or component frameworks (React, Web Components), and CI/CD pipelines for front-end assets — enabling design-to-code handoff from Figma. Experience extending design systems into print workflows (CMYK, bleed, pre-press) and animated formats (motion design, animated paid social). Hands-on familiarity with Figma analytics, plugin development, and third-party integration tools for adoption and usage tracking. Experience with accessibility standards (WCAG 2.1+) and incorporate accessibility into component and template design. Experience with AI-enabled design workflows (e.g., generative layout tools, design-to-code automation, content personalization) and responsible AI governance. Familiarity with DAM, CMS, and content localization workflows as they relate to template activation and asset delivery. Background in content strategy, editorial governance, or multi-brand design operations. Familiarity with agile product delivery, vendor management, and enterprise technology governance. Other: This role is based in Horsham, PA or Titusville, NJ and may require up to 10% domestic travel Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via or contact AskGS to be directed to your accommodation resource. #LI-Hybrid Required Skills: Preferred Skills: Business Savvy, Collaborating, Customer Centricity, Design Thinking, Emerging Technologies, Forward Thinking, Graphic Design, Human-Computer Interaction (HCI), Information Technology Project Management, IT Architecture, Market Research, Organizing, Process Improvements, Prototyping, Quality Assurance (QA), Team Morale, Technical Credibility, User Interfaces (UI) The anticipated base pay range for this position is : $122,000.00 - $212,750.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year For additional general information on Company benefits, please go to: - At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at Do Not Sell or Share My Personal Information Limit the Use of My Personal Information