Product Manager, Marketing Technology

Description

Product Manager

The Role
We are seeking a Product Manager, Marketing Technology to own and optimize integrations between the core product experience and customer engagement tools. You will be the responsible for delivering a seamless acquisition journey followed by meaningful moments of connection that build lasting customer value and retention.


This is a highly cross-functional role at the intersection of Product, Marketing, Analytics, Engineering and third-party vendor teams. You will partner with business leaders across the company to deliver data-driven solutions that enhance both the customer experience and engagement performance, while aligning closely with FreshDirect's broader strategic priorities.

Success in this role requires a deep understanding of our customers and a strong focus on leveraging data and technical growth infrastructure to deliver highly personalized, context-aware communications that truly resonate and drive growth.

What You'll Do

• Translate the company's product and strategic vision for customer growth into a clear product roadmap for all lifecycle marketing channels (in-app promotions, push notifications, email, SMS, social, SEO, AEO, etc)


• Communicate product vision, roadmap, and progress to senior leadership and cross-functional partners

• Drive the timely, high-quality execution of prioritized initiatives ensuring cross-functional alignment, managing trade-offs and influencing decision making across teams

• Conduct market research, track product performance and analyze customer feedback, using insights to make recommendations to improve UX solutions and marketing strategies


• Champion innovative solutions through the full product lifecycle, from ideation to launch to iteration

• Deliver product requirements and user stories in collaboration with design and engineering partners

• Lead agile ceremonies including sprint planning, backlog grooming, and release management

What You'll Bring

• Bachelor's degree in Business, Marketing, Engineering, Data Science or a related field (MBA a plus)

• 4+ years of product management experience (e-commerce, food or delivery B2C applications preferred)

• Proven track record of defining and launching successful technical products that empower marketing teams and drive user acquisition, engagement, and retention across multiple channels (mobile, web, paid, email, push, paid, SEO)

• Hands-on experience with any of the following is highly preferred:

o Lifecycle marketing platforms. such as Braze

o Customer Data Platform (CDP) or similar data aggregation and segmentation tools


o Power BI, BigQuery, or similar data visualization tools


o Mobile app marketing delivery and attribution tools


• Excellent communication and stakeholder management skills, with the ability to influence at all levels

• Capable of translating complex business problems into clear product roadmaps and detailed specifications.

• Deep analytical skills with experience using data to drive prioritization and performance improvements

• Proficient in Agile methodologies and tools such as Jira, Confluence, or similar

Salary

$125,000.00 - $165,000.00

Total Rewards & Benefits

• Competitive compensation and comprehensive benefits

• PTO, Safe & Sick Time, and Paid Holidays

• Medical, Vision, Dental, and Voluntary Disability coverage

• 401(k) with employer match and Life Insurance

• State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market

• Onsite FREE parking

• FREE employee shuttle bus service from nearby Subway station

• Training, leadership development, and tuition discount at local colleges

• 20% employee discount on FreshDirect online orders and Brooklyn wine store

• Minimum 50% employee discount at our onsite employee market

• Mobile phone discounts through partnerships with T-Mobile and Verizon

• Gym membership discounts through NYSC

Our Culture We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Equal Opportunity We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.


The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position expectations may be subject to change as the needs of the organization changes.

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