Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance‑focused culture. About the role The Associate Brand Manager, Advil drives brand performance through data-driven analytics, strong cross-functional collaboration, and flawless marketing execution. This role analyses business and KPI trends to identify growth opportunities, leads organic and influencer social acceleration and heavily supports performance enablement and media strategy. This is a full‑time, flexible hybrid position requiring 3 days per week in‑office, reporting to Haleon’s Warren, NJ office. Key Responsibilities Performance Management & Analytics Analyze business performance to uncover drivers and drainers, recommending actions to strengthen brand health and consumption short-term and long-term. Report on consumption, share, equity, media, and digital performance. Social Acceleration Co‑lead the development and execution of Advil's organic social strategy from the ground up, establishing an accelerated, always‑on social presence that drives brand relevance, engagement, and growth. Lead end‑to‑end social content development, from strategic briefing and creative ideation through production, deployment, optimization, and performance analysis. Partner with a high volume of creators and influencers to develop authentic, platform‑native content that amplifies brand storytelling, expands reach, and drives engagement. Bring deep expertise across emerging and established social platforms, leveraging audience insights, cultural trends, and best practices to maximize content effectiveness and platform performance. Establish measurement frameworks and performance KPIs, using analytics and social listening insights to continuously optimize content, community management, and influencer strategies. Performance Enablement & Reporting Partner closely with the Performance Enablement team to develop, test, and scale high‑impact brand growth opportunities, leveraging an agile test‑and‑learn approach to optimize investment and maximize ROI. Lead ongoing assessment of campaign and channel performance, providing actionable recommendations to optimize media allocation, creative effectiveness, and investment efficiency. Support always‑on Marketing Mix Modeling (MMM) reviews and ROI tracking, ensuring insights are integrated into planning processes and investment decisions to strengthen brand performance. Monitor and manage the brand's ROI glide path, partnering cross‑functionally to identify opportunities, mitigate risks, and deliver continuous improvement against financial and business objectives. Why you? Basic Qualifications Bachelor’s degree in Business, Marketing, or a related field. Minimum 2 years of experience in Brand Management, Trade Marketing, Digital Marketing related role with familiarity with market insight systems (e,g, IRI/Nielsen/Numerator), digital analytics, social listening, and performance media dashboards working in a related industry. Experience executing full‑funnel marketing campaigns. Experience driving and leading a marketing project. Must be data‑driven with ability to identify patterns, drivers, risks and opportunities. Demonstrated ability to take initiative, anticipates needs, and proposes solutions rather than waiting for direction. Ability to manage multiple, complex projects and tracks progress carefully. Demonstrated ability to builds strong relationships, communicate clearly and adapt to different audiences. Must be comfortable navigating evolving digital tools, platforms, and content requirements. Actively seeks consumer insights and incorporates them into decisions and Understands how consumers shop, behave online, and perceive brands. Must be able to work in high volume, fast paced environment. Preferred Skills Experience preferably in CPG. Executing full funnel marketing campaigns Experience working with creative , media and shopper agencies Experience leading a consumer‑focused project (e,g, Innovation project, Marketing Campaign) Compensation The salary range for this role is: $115,765 - $155,706 plus an annual bonus. Location This role is based in based in Warren, NJ, and follows a hybrid model, requiring an in‑office presence of 3 days per week. Benefits This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. Job Posting End Date 2026-09-10 Equal Opportunities Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements. Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to View email address on click.appcast.io. Please include the following in your email: Use subject line: ‘Haleon Careers: Job Accommodation Request’ Your Name and contact information Requisition ID and Job Title you are interested in Location of Requisition (city/state or province/country) Description of specific accommodation you are requesting Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted. Note to candidates The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. #J-18808-Ljbffr