Creative Marketing Director

Company Description Ardent Communities is a well-established leader in the Columbus, OH rental market, specializing in multi-family property management. The organization manages a diverse portfolio of more than 30 apartment communities and over 300 condos and single-family homes. Ardent Communities is committed to delivering an excellent living experience through strong customer service, quality amenities, clean and well-maintained grounds, and engaging community events. Residents benefit from skilled maintenance technicians and a thoughtful approach to creating a well-rounded lifestyle. The company strives to foster long-term resident satisfaction and a welcoming, community-focused environment.

Role Description The Creative Marketing Director is a full-time, on-site role based in Westerville, OH, responsible for leading the development and execution of Ardent Communities' brand and marketing initiatives mainly regaring the visual side of signage, print and beyond. This role oversees the creation of integrated marketing campaigns that promote the company's apartment communities and rental homes, including print, signage, and event marketing. The Creative Marketing Director guides the creative process from concept through production, collaborating closely with leadership, property management teams, and external partners to ensure cohesive messaging and visual identity. Day-to-day responsibilities include managing creative direction, refining marketing strategy, supervising design and content outputs, and analyzing campaign performance to drive leasing activity and resident engagement. The role also involves maintaining brand standards, identifying new opportunities for community-focused promotions, and supporting the overall growth and visibility of Ardent Communities in the Columbus market.

Qualifications

• Strong creative leadership skills, including experience in Creative Direction and Creative Strategy.
• Proficiency in Marketing planning and execution, with a focus on multifamily property management.
• Demonstrated expertise in Branding, including developing and maintaining a consistent visual and verbal brand identity.
• Experience in Art Direction, including managing design concepts, visual storytelling, and working with designers and vendors.
• Relevant bachelor's degree in Marketing, Advertising, Communications, Design, or a related field, or equivalent practical experience.
• Proven track record of leading cross-functional teams and managing multiple projects and deadlines in a fast-paced environment.
• Strong communication and presentation skills, with the ability to collaborate effectively with stakeholders at all levels.
• Experience in property management marketing is beneficial.

Position Overview

This position would be in charge of the strategy and creativity behind the design aspect of marketing. They would ideally be well-equipped with software relating to design like Canva and Adobe applications like Photoshop. This person would also have direct communication with site property managers to ensure fluidity with day-to-day marketing needs relating to each individual property.

The Creative Marketing Manager will collaborate closely with the Marketing Strategy & Performance Manager to ensure that creative materials support campaign objectives, align with performance insights, and maintain a consistent brand across digital and physical channels.

Responsibilities

• Design a site signage plan for each community

• Design and produce signage and print collateral

• Create property-level and portfolio campaign materials

• Coordinate printing, installation, and physical marketing vendors

• Maintain leasing office, model, and any other property-specific signage

• Flyers, mailers, brochures, and other promotional materials

• Creative expansion with each project while maintaining brand consistency

• Create social media content for various channels

• Communicate with any external companies or vendors that align with duties

• Manage ILS Marketing – auditing, adding and removing communities, updating specials weekly and managing the relationships

• Drive communities consistently to ensure signage, flags and overall appearance of marketing and community is on point

The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.

Shared Responsibilities

• Collaborate on marketing campaigns, with consistent branding both static and digital

• Develop coordinated portfolio-wide and property-level marketing campaigns

• Maintain consistent branding across digital and physical marketing channels

• Create an annual marketing calendar and campaign schedule.

• Support lease-up properties and stabilize communities based on their individual needs.

• Design, plan and execute new site launch marketing, signage, email campaigns all designed to each site specifically

• Communicate with regional leadership, property managers, and onsite leasing teams.

• Evaluate new marketing opportunities, platforms, vendors, and campaign ideas.

• Ensure that marketing strategies and creative materials support broader company objectives. xhyhwjd

• Review campaign results and apply lessons learned to future initiatives.