Digital Marketing Associate - American Girl CRM

We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. The CRM Marketing Associate is responsible for supporting the execution of American Girl’s CRM programs across email and SMS channels. This role supports day-to-day campaign planning, production, deployment, and QA while using campaign performance insights to help improve customer engagement, business outcomes, and CRM channel performance against key engagement, conversion, and revenue goals. This role will partner cross-functionally with Marketing, Creative, Loyalty, Ecomm/Merchandising, IT, and external agency partners to deliver personalized, on-brand communications that support acquisition, retention, and lifetime customer value. The ideal candidate brings a balance of strong execution, attention to detail, and a data-informed mindset, with a passion for creating meaningful customer experiences. Campaign Planning, Production & Execution: Support the planning and execution of CRM campaigns across email and SMS, including promotional campaigns, product launches, and loyalty and seasonal initiatives. Support the maintenance of the CRM calendar to ensure alignment with broader marketing strategies, business priorities, and retail moments. Support development of creative briefs and partner with internal creative teams (design and copy) to deliver engaging, on-brand messaging. Provide input on messaging, subject lines, and creative to optimize performance and maintain brand voice. Support audience segmentation and campaign targeting to support customer acquisition, onboarding, retention, and re-engagement. Use customer data to support personalization efforts and deliver relevant, timely messaging. Collaborate with merchandising and site teams to ensure strong alignment between CRM campaigns and the on-site experience, contributing to a seamless omnichannel customer journey. Optimization & Testing: Support ongoing optimization of CRM campaigns through A/B and multivariate testing across subject lines, creative, messaging, timing, and audience segments. Monitor campaign performance metrics and share learnings to support future optimization efforts and overall CRM performance against business and revenue objectives. Conduct thorough QA across all campaigns, ensuring accuracy of content, links, tracking, and overall customer experience. Support CRM performance tracking by contributing to regular reporting for campaigns and key business moments. Monitor campaign performance and help identify trends and opportunities to improve engagement and conversion. Partner with teams to incorporate CRM efforts into broader marketing plans and share performance learnings to inform future campaign planning. Assist in the development of performance summaries and marketing decks as needed. Data Stewardship & Best Practices: ~ Maintain strong customer data hygiene and support ongoing audience quality initiatives. Ensure all CRM communications adhere to email and SMS compliance standards (e.g., Utilize CRM and project management tools (e.g., Familiarity with customer data platforms (CDPs) or marketing data systems is a plus.

1+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably within retail or consumer products ~ Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns ~ Experience working cross-functionally with creative, marketing, and merchandising teams ~ Familiarity with campaign performance metrics and using data to inform optimization decisions ~ Strong PowerPoint and Excel skills preferred

Understands the importance of delivering relevant, personalized communication across the customer lifecycle. Understands how CRM communications support the customer journey and brand experience. Highly detail-oriented with strong organizational and project management skills. Able to manage multiple campaigns and deadlines while maintaining a high standard of accuracy and quality in a fast-paced, high-volume environment. • Data-Informed Decision Making: Comfortable working with campaign performance data to identify trends and inform optimizations. Strong interpersonal and communication skills, with the ability to work effectively across cross-functional teams including Creative, Marketing, and Merchandising. Able to contribute ideas and recommendations that support campaign planning and execution. • Comfortable working in a fast-paced environment with shifting priorities. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Partnership is our process and our collective capabilities is our superpower. We are a performance-driven company. Our Approach to Flexible Work: This role is an in-office role Monday-Thursday, and work from home on Fridays. We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. com email addresses

and will never ask for payment or sensitive personal information during the hiring process.

We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. The pay range for this position is between $76,000 and $96,000 annually. The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Videos to watch: California - El SegundoCompany: American Girl Brands, LLC