Membership Director

The Perlant is a private social club rooted in wine. We are building a community for our members through shared experiences, exceptional food, wine and hospitality. The Perlant flagship location in Atlanta offers members an all-day space to gather, work, relax, dine and enjoy a world-class collection of wine. The Perlant was designed to offer a light and airy respite for members, serving as the intersection between home and office. Members enjoy access to wine-focused programming, exclusive wine travel, concierge services, a full-service wine bar and private restaurant, special events and more. Our wine program features more than 40 wines by the glass and a library of more than 6000 wines by the bottle and growing - working to become the most impressive wine collection in the city. About the Role: As Membership Director, you will drive new member acquisition for The Perlant through proactive, outbound prospecting. Reporting to the CEO, you'll draw on your own network of high-net-worth relationships in Atlanta to build a strong, self-generated pipeline - to work alongside our active referral pipeline. This role is ideal for someone who thrives on building relationships proactively and is excited to bring that outbound instinct to a club that has thus far grown primarily through inbound interest. You'll own the membership acquisition strategy end-to-end, partnering closely with our events, wine, membership experience and operations teams to turn your network into lasting membership. Responsibilities: Proactively source and close new members through outbound prospecting, personal network activation, and strategic relationship-building Bring and leverage an existing rolodex of high-net-worth individuals, executives, and tastemakers in Atlanta Build and execute an outbound sales strategy for a club that has not previously invested in outbound acquisition Manage and optimize the full membership funnel — from lead generation to onboarding: Identify, recruit, interview, and accept applicants into the club Conduct tours and lead applicant communications through the sales process Ensure a seamless handoff to the Membership Experience team post-close (this role owns acquisition, not ongoing member engagement) Represent the club at events, tastings, and gatherings — hosting guests and closing deals in the room Collaborate with marketing to develop campaigns and materials that support membership growth Provide membership data to leadership weekly: track and report on KPIs, lead activity, and conversion metrics Continuously seek out new channels, partnerships, and ideas to elevate our visibility and attract the right members Skills/Qualifications: 5–7+ years of experience in outbound prospecting, business development, or membership sales, ideally in luxury, private club, or HNW environments Existing network and rolodex of HWN individuals in Atlanta Demonstrated success building pipeline from scratch through outbound effort Proven ability to meet or exceed sales goals through relationship-driven, self-generated selling Comfortable and credible speaking with high-net-worth individuals, executives, and tastemakers as a peer Warm, polished, and confident in one-on-one and group settings Highly organized and proactive - able to manage multiple leads and touchpoints independently Proficient in Hubspot CRM Entrepreneurial self-starter who thrives without inbound demand to lean on 4-year undergrad or equivalent Working Conditions: Full-time position. Based in Atlanta with an Office/Club environment. Ability to work autonomously in a fast-paced, high-volume environment. Salary + Commission Life Insurance Short & Long Term Disability Paid Time Off Ability to purchase meals at a discount 401k A culture built around creating space for a team to grow, trust one another and succeed #J-18808-Ljbffr