Director of Field Marketing

Job Description

Director of Field Marketing

Department: Marketing
Location: On-site 


Reports to: Corporate Director of Performance Marketing

Position Summary

The Director of Field Marketing leads the coordination, alignment, and operational integration of marketing efforts across all properties. This role ensures that home office strategies, campaigns, and content are executed effectively at the property level and that each property provides timely, accurate inputs required for centralized marketing success.

The Director of Field Marketing is the air-traffic controller of the marketing organization—managing property marketing plans, ensuring deliverables are completed on schedule, troubleshooting execution barriers, and providing visibility to corporate leadership. This position enables home office channel owners (Digital, Email & Loyalty, Social, Content, Brand) to operate efficiently by creating structured communication, predictable inputs, and disciplined deployment cycles with each hotel.

This role is essential to maintaining consistency, compliance, and excellence in execution across the entire portfolio.

Key Responsibilities

1. Field Marketing Leadership & Portfolio Management
Serve as the primary corporate point of contact for all property-level marketing leadership (Directors of Property Brand Marketing).
Build strong relationships with GMs, property marketing leaders, F&B, Spa, Events, Sales, and Revenue teams to support property-level execution.
Provide guidance on annual, quarterly, and monthly marketing priorities and ensure alignment with corporate strategy.
Partner with corporate leadership to communicate brand, performance, and channel strategies to the field.

2. Marketing Planning & Alignment
Lead the quarterly and monthly planning cycles with each property.
Facilitate alignment between home office strategic plans and on-property operational calendars (F&B, spa, events, seasonal activations).
Ensure property marketing calendars mirror the corporate channel calendars (email, social, paid media, blog, website, offers).
Maintain a consistent planning framework across all hotels.

3. Execution Oversight & Accountability
Ensure all home office–generated marketing assets (emails, social packages, campaigns, content, web updates) are deployed on time and accurately at each property.
Track completion of property responsibilities such as content submission, approvals, operational updates, and deployment tasks.
Identify delays, gaps, or challenges and proactively resolve them with property leadership and home office teams.
Maintain a consolidated portfolio-wide deployment dashboard visible to corporate leadership.

4. Project Governance & Process Optimization
Serve as the governance lead for all property marketing workflows.
Standardize project management tools, timelines, and communication procedures across properties.
Develop and maintain SOPs related to property marketing deployment, including:
Content submission
Campaign readiness
Photo/video coordination
Operational updates
Approvals and turnaround times
Continuously improve processes to increase speed, efficiency, and execution quality.

5. Communication & Cross-Functional Coordination
Host weekly marketing syncs with property Directors of Brand Marketing.
Facilitate bi-weekly or monthly cross-functional meetings with corporate channel owners to align on priorities, deliverables, and timelines.
Ensure the home office receives:
Timely F&B, spa, event updates
Photography and content inputs
Accurate menus, pricing, programming details
Property brand storytelling opportunities
Provide structured updates to the Head of Performance Marketing on field progress, risks, and performance insights.

6. Property Support, Training & Enablement
Onboard new property Directors of Brand Marketing into workflows, cadence, systems, and brand standards.
Provide training on project management tools, content capture expectations, SOPs, and communication standards.
Conduct property site visits to assess execution quality, brand consistency, and operational alignment with marketing needs.
Identify capability gaps and propose solutions such as training modules, process improvements, or resources.

7. Insights, Reporting & Performance Feedback
Gather execution- and experience-based insights from properties to inform corporate strategy.
Track deployment KPIs for each property (on-time rate, content delivery, accuracy, readiness) and share with leadership.
Monitor competitive activity within each destination and share market observations with corporate teams.
Provide structured feedback to corporate channel owners to improve the relevance and impact of campaigns.

Qualifications
7–10+ years of hospitality marketing, multi-property marketing, operations, or brand leadership experience.
Strong project management and operational leadership skills; ability to align multiple stakeholders.
Experience working with both centralized corporate structures and property teams.
Exceptional communication and relationship-building capabilities.
Strong understanding of hotel operations, F&B programming, spa services, and event/experiential marketing.
Proven success implementing processes and ensuring compliance in decentralized environments.
Highly organized, detail-oriented, and skilled at managing complex timelines across multiple properties.
Ability to travel regularly to properties as required.

Success Indicators
High on-time deployment rate of all marketing initiatives across the portfolio.
Strong alignment between property calendars and corporate marketing strategy.
Consistent delivery of accurate, complete inputs from properties to home office teams.
Reduced escalations, delays, and execution gaps across properties.
Improved quality of content captured and provided by properties.
Effective communication flow between home office teams and property leaders.
Strong partnership with property GMs and operational leaders.
Positive performance outcomes from integrated marketing campaigns.