BRAND MANAGER
B Fernandez & Hermanos Inc.
Job Description
Job Description
B. Fernández & Hnos., Inc. es uno de los distribuidores líderes de Puerto Rico, que atiende a más de 5,200 clientes en toda la Isla. Reconocido por las marcas que representa, su red de distribución y ventas, el mercadeo y su compromiso de servicio.
Descripción del Puesto:
Responsable del diseño y desarrollo de planes de mercadeo. Dirigir la coordinación y ejecución de toda la actividad de mercadeo de los portafolios, marcas o producto manejados para el logro efectivo de los objetivos económicos organizacionales. Este puesto demandará excelentes destrezas en concentración, seguimiento, organización, retención y trabajar bajo presión. Las actividades relacionadas directamente con el puesto incluirán, pero no se limitarán a conceptuar, planificar e implementar la mezcla de mercadeo establecida: Portafolio, Precio, Colación, Estrategia de Canal, Publicidad, Promoción.
Tareas y responsabilidades esenciales:
- Responsable del desarrollo de planes estratégicos de mercadeo, pronósticos de ventas, y ganancias anuales.
- A cargo del desarrollo e implementación de herramientas para el cumplimiento de los objetivos organizacionales, y controles de los márgenes de ganancia (P&L) de las marcas asignadas.
- Responsable de identificar áreas de oportunidad que puedan ser impactadas por medio de acciones proactivas que influyan en el desempeño de las marcas, y controles operacionales que eviten perdidas para sus marcas.
- A cargo del desarrollo de planes estratégicos motivacionales para el cumplimiento de las metas financieras de la organización por parte del equipo comercial (ventas).
- Responsable por el desarrollo y coordinación de diferentes tipos de presentaciones sobre temas operacionales.
- A cargo de proveer la información necesaria relacionada a “Brand/Product Knowledge” para clientes, consumidores, y la fuerza comercial. Al mismo tiempo que deberá proveer las capacitaciones necesarias a las promotoras, para los demos, la participar de degustaciones, y otras actividades.
Experiencia, educación , habilidades y conocimientos requeridos:
- BBA – Mercadeo / Publicidad
- Tres (3) años en Gerencia de Marca (Consumo y/o Bebidas Alcohólicas) o actividades relacionadas al mercadeo directo.
- Sólidas destrezas de procesos administrativos; tales como destrezas en presentaciones, procesos de negociación, y gerencia del tiempo.
- Excelentes destrezas para el uso de Microsoft Office 365 (Excel, Power Point, Outlook, Word, y Power BI).
- Solidas destrezas de comunicación verbal y escritas en inglés y español a todos los niveles de liderazgo.
Vacancy posted 2 days ago
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