Associate Director - Growth Marketing

Role Overview As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full‑funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role orchestrates integrated campaigns across digital, field, and executive‑level events, aligning with the complex B2B buying journey and connecting marketing to revenue by partnering closely with sales, product marketing, and customer teams. Responsibilities Integrated Campaigns for Enterprise Growth Lead full‑funnel, integrated campaigns aligned to ELM solution priorities (litigation management, legal spend, invoice automation, AI‑enabled workflows). Orchestrate multi‑channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts. Own end‑to‑end campaign lifecycle, from strategy through optimization and revenue attribution. Events & Executive Engagement Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy. Ensure events generate and accelerate pipeline with defined pre‑, during‑, and post‑event activation. Support sales‑led engagement for key accounts and late‑stage opportunities. Digital & Performance Marketing Lead digital strategy across paid media, search, social, and web to drive high‑quality demand. Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers. Manage strategic partnerships with media platforms and industry channels. Marketing Analytics, Operations & Technology Own marketing performance analytics, including pipeline contribution, account engagement, conversion across lifecycle stages, campaign ROI, and CAC. Lead marketing operations, including campaign execution, lead/account management, and data quality. Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech). Sales, Product & Customer Alignment Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities. Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns. Align with customer marketing to support cross‑sell, upsell, and retention programs. Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities. Budget & Resource Optimization Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact. Allocate resources based on segment priorities, deal size, and performance insights. Leadership Lead and develop a team across digital, campaigns, events, and operations. Build a performance‑driven, data‑centric culture focused on accountability and continuous optimization. Mentor managers and senior marketers supporting enterprise GTM execution. Skills & Experience Deep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution selling. Proven success driving pipeline and revenue in long, multi‑stakeholder sales cycles. Expertise in account‑based marketing (ABM) and enterprise demand generation. Strong experience leading integrated campaigns across digital and events (including executive engagement). Advanced knowledge of marketing analytics, attribution, and funnel optimization. Experience owning or partnering with marketing operations and technology ecosystems. Strong understanding of legal, compliance, finance, or enterprise workflows is a plus. Exceptional leadership, stakeholder management, and communication skills. Key Success Metrics Enterprise pipeline sourced and influenced. New logo acquisition and expansion revenue. Account engagement and progression within target segments. Conversion rates across complex buying journeys. Event‑driven pipeline and opportunity acceleration. Marketing ROI and efficiency (CAC, velocity, deal impact). Equal Employment Opportunity We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. Compensation $111,200.00 – $198,650.00USD (eligible for bonus). Salary determined based on primary location and individual factors. #J-18808-Ljbffr Wolters Kluwer N.V.