Director, Product Marketing

We're committed to bringing passion and customer focus to the business. Position Summary Trinity is seeking a Product Marketing Director to lead the product marketing strategy and execution for its Analytics and AI‑Enabled Solutions portfolio, including flagship platforms such as ForecastEDGE, TrinityEDGE, and Trinity AI. This role is responsible for defining and driving the end-to-end product marketing lifecycle—from market insight and positioning to go-to-market execution and in-market performance. You will own the development of a clear, differentiated narrative across Trinity’s AI and analytics ecosystem, translating product capabilities into compelling value propositions that resonate with biopharma buyers and drive measurable commercial impact. Working in close partnership with Product Management and other product marketers, you will ensure market needs directly inform product strategy while enabling successful launches, adoption, and growth across the portfolio. Key Responsibilities Product Marketing Strategy & Portfolio Ownership Own product marketing strategy in support of Trinity’s AI and analytics portfolio, including positioning, segmentation, and growth priorities. Define and evolve the portfolio narrative to clearly articulate how Trinity’s solutions deliver differentiated value across the commercial decision-making ecosystem. Act as the voice of the market, bringing customer, buyer, and competitive insights into product and marketing strategy. Positioning, Messaging & Differentiation Develop clear, compelling, and differentiated product positioning grounded in customer needs, use cases, and outcomes. Establish and operationalize a unified messaging framework across products, personas, and buying stages. Translate complex AI and analytics capabilities into business-relevant stories that resonate with commercial, insights, and data science stakeholders. Go-to-Market Leadership & Launch Excellence Lead end-to-end go-to-market strategy for new products, features, and releases in partnership with Product Management. Define launch objectives, target segments, value propositions, and success metrics across awareness, adoption, and expansion. Drive cross-functional GTM alignment across marketing, sales, consulting, and client teams. Sales Enablement & Revenue Impact Equip sales and client-facing teams with high-impact enablement tools, including messaging, pitch decks, demos, and use-case-driven content. Ensure consistent articulation of product value across the buyer journey to improve win rates, deal velocity, and expansion. Partner with demand generation to activate campaigns that drive pipeline, product adoption, and customer growth. Market Intelligence & Product Feedback Loop Lead ongoing market, buyer, and competitive intelligence efforts to inform positioning and identify growth opportunities. Translate insights into actionable recommendations for product roadmap prioritization and GTM optimization. Maintain deep expertise in the evolving AI, data, and analytics landscape within life sciences. Performance & Optimization Define and track product marketing KPIs, including pipeline influence, conversion rates, product adoption, and expansion metrics. Use data and insights to continuously refine messaging, campaigns, and GTM strategy. Drive a culture of test-and-learn across product marketing initiatives. Qualifications 8+ years of experience in product marketing or product management, with a strong focus on B2B SaaS, analytics, or AI-driven solutions. Demonstrated success owning product positioning, go-to-market strategy, and launch execution for complex platforms. Experience partnering closely with Product Management to influence roadmap and drive product-market fit. Strong understanding of life sciences commercial analytics, data ecosystems, and decision-support workflows preferred. Exceptional storytelling and communication skills, with the ability to translate technical concepts into clear business value. Bachelor’s degree required; MBA or advanced degree preferred. Why Join Trinity? Own and shape the product marketing strategy for a cutting-edge AI and analytics portfolio. Work at the intersection of product, data science, and commercial strategy to drive real-world impact for leading biopharma companies. Be part of a collaborative, high-growth environment focused on innovation, clarity of narrative, and measurable results. About Trinity Trinity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey—from pre-launch to scale to loss of exclusivity. For more than 30 years, the world’s leading pharmaceutical, biotech, and medtech companies have relied on Trinity’s foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership. For more information, visit Trinity at Trinity’s salary bands account for a wide range of factors that are considered in making compensation decisions including but not limited to skill sets and market demand for skills; level of experience and training; specific qualifications, performance, time in role/company, geographic location, and other business and organizational needs. A reasonable estimate of the current salary range is $154,000 - $231,000. In addition to your base salary, you will also be eligible for an annual discretionary performance bonus. Trinity’s Commitment to Inclusion & Engagement (I&E) Trinity Life Sciences is an equal opportunities employer and welcome applications from all qualified individuals. At Trinity, inclusion and engagement are at the heart of how we work and grow together. We’ve evolved from a traditional “DEI” framework to Inclusion & Engagement (I&E)—a model that moves beyond representation to focus on connection, collaboration, and shared purpose. Every role at Trinity plays a part in fostering an environment where all employees feel valued, respected, and empowered to contribute fully. By embedding I&E principles into our culture, we ensure that belonging and engagement are not standalone initiatives—they are part of how we build teams, make decisions, and deliver excellence every day. Trinity will not tolerate any form of discrimination or harassment and encourages applicants of all ages and identities. For more information about Trinity’s commitment to Inclusion and Engagement please visit Inclusion & Engagement | Culture of Belonging at Trinity Life Sciences. Trinity powers the future of life sciences commercialization through the fusion of human and artificial intelligence. By blending deep therapeutic expertise and trusted human ingenuity with a purpose-built technology platform, Trinity accelerates clarity and confidence at every step of the commercialization journey—from pre-launch to scale to loss of exclusivity. For more than 30 years, the world’s leading pharmaceutical, biotech, and medtech companies have relied on Trinity’s foresight, execution, and partnership to deliver confident product launches, decisive market advantage, and measurable patient impact. During that time, Trinity expanded from its first office in Waltham, MA to 1,300 professionals across 14 offices and five continents, setting new industry standards in quality, responsiveness, and client partnership. For more information, visit Trinity at  Early Talent Learning & Development Inclusion & Engagement Practice Case Study