Senior Events Marketing Manager

Senior Events Marketing Manager (2364286) The Senior Events Marketing Manager owns event strategy and execution for all of Optum Financial, spanning the Commercial Payments and Consumer Payments businesses. This role pairs strategic ownership of how Optum Financial shows up in market with the operational rigor to deliver it. Primary Responsibilities Own the event strategy for all of Optum Financial, partnering with B2B Marketing leaders to align events to company goals, priorities, and budgets; maintain the master event calendar across business lines. Establish standardized event processes, playbooks, and attendee expectations, providing teams and stakeholders clear visibility into status and ownership. Own the events budget across Optum Financial — annual planning and forecasting, allocation across business lines, sponsorship negotiation and contract management, variance reporting, and ongoing governance. Evaluate event opportunities against audience, business objectives, past performance, cost, and capacity; field internal appearance requests and develop briefs; define Optum Financial’s presence at each event. Define event objectives, success metrics, and experience requirements with marketing, sales, and business stakeholders, and lead full‑lifecycle project management across overlapping events. Serve as the day‑to‑day point of contact on events, supporting readiness, logistics, and clear handoffs; develop “know before you go” guides and lead pre‑event readiness meetings. Coordinate event assets with creative and marketing teams and event organizers; manage external vendor relationships and attendee, speaker, and partner communications. Manage post‑event lead capture and ROI tracking through the funnel, report quantitatively, coordinate closeout, internal reporting, and after‑event reviews. Operate within UnitedHealth Group event governance in partnership with the Events Center of Excellence, ensuring proper documentation, approvals, and compliance. Required Qualifications 7+ years of experience in event marketing or event project management. 5+ years of experience executing large‑scale, national industry conferences and sponsorship activations with multi‑stakeholder coordination. 3+ years of experience planning and executing owned events such as client dinners, executive roundtables, or hosted experiences. Advanced proficiency with Microsoft Office, particularly PowerPoint and Excel. Preferred Qualifications Experience in healthcare, financial services, benefit‑related, or highly regulated industries, including familiarity with compliance, legal, and regulatory review processes. Familiarity with payer, provider, or employer markets; B2B buyer journeys; or consumer‑directed benefits. Strong project management skills with the ability to manage multiple concurrent, complex events from concept through execution, building plans, tracking details, and keeping cross‑functional teams accountable. Familiarity with event management platforms (e.g., Cvent) and project planning tools (e.g., Smartsheet). Pay is based on several factors including local labor markets, education, work experience, certifications, etc. The salary for this role will range from $91,700 - $163,700 annually based on full‑time employment. UnitedHealth Group is a drug‑free workplace. Candidates are required to pass a drug test before beginning employment. UnitedHealth Group is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. #J-18808-Ljbffr Optum