Head of Marketing (Marketing Manager)

About Automotus

Automotus is transforming curb management for cities and airports across North America. Our AI-powered platform helps municipalities optimize their curb space, improve compliance, and enhance urban mobility. We've grown 5x in the past 12 months and 25x in the past two years, and we're continuing to scale rapidly while serving dense urban centers and major airports.

We're a tight-knit team solving complex challenges at the intersection of government, technology, and urban planning. If you're energized by the opportunity to shape how cities manage their most valuable real estate—their curbs—we want to hear from you.

The Role

We're looking for a versatile Marketing Manager who can wear multiple hats as we scale our go-to-market function. You'll be our marketing generalist, equally comfortable creating compelling content, executing high-stakes conference presence, and building our brand in the municipal technology space.

This isn't broad-based demand generation. We operate with a highly targeted list of 100 key accounts across specific markets (dense cities and major airports). You need to understand account-based marketing, how to orchestrate multi-touch campaigns for named accounts, and how to support sales in breaking into and advancing specific opportunities. Think precision over volume.

You'll work closely with our VP of Growth, Director of Sales, Director of Growth, and CEO to ensure every marketing activity ladders up to moving specific accounts through our pipeline. This is an individual contributor role with autonomy and direct impact on revenue.

What You'll Do

Content Creation & Digital Marketing (50%)

• Develop account-specific content and campaigns targeting our defined list of 75-105 key accounts
• Create sales enablement materials including one-pagers, presentations, case studies, and proposal content
• Build and execute multi-touch email campaigns and sequences for specific accounts and personas
• Develop LinkedIn content and outreach strategies to engage decision-makers at target accounts
• Manage contact data, enrichment, and segmentation within HubSpot to support account-based plays
• Create thought leadership content for digital channels that positions Automotus as the curb management leader
• Translate technical product capabilities into clear value propositions for municipal and airport buyers

Events & Conference Management (30%)

• Plan, coordinate, and execute our presence at 8-10 industry conferences and events annually (IPMI, NACTO, US Conference of Mayors, Smart Cities conferences, etc.)
• Organize and execute 1-2 Automotus-hosted customer events or digital summits per year
• Manage all conference logistics including booth design, collateral, travel coordination, lead capture, and follow-up
• Develop event strategies that create touchpoints with specific target accounts and decision-makers
• Coordinate speaking opportunities for leadership team and prepare supporting materials
• Build post-event nurture campaigns to advance relationships with attendees from target accounts
• Track event ROI and attribution to pipeline and closed deals

Strategic Marketing Initiatives (20%)

• Support go-to-market planning including budget tracking and resource allocation decisions
• Develop case studies and customer success stories from municipal and airport clients
• Collaborate on messaging and positioning
• Maintain and evolve our account tiering strategy and marketing plays by account segment

What You Bring

Required Experience

• 4-7 years of marketing experience in B2B / B2G technology or SaaS companies
• Demonstrated success with account-based marketing or highly targeted account strategies
• Experience working with defined account lists and supporting sales in named account pursuit
• Proven track record managing event presence and conference programs
• Strong content creation skills across formats (written, visual, presentation)
• Proficiency with marketing automation and CRM systems (HubSpot strongly preferred)
• Self-starter mentality with ability to manage multiple projects independently
• Excellent project management skills and comfort working with sales teams on specific deals

Highly Valued

• Experience marketing to government, municipal, or public sector buyers
• Background in smart cities, transportation, or urban planning sectors
• Understanding of complex enterprise sales cycles (6+ months)
• Experience organizing customer events, user conferences, or digital summits
• Experience at early-stage or high-growth startups 
• Familiarity with account tiering strategies and multi-touch campaign orchestration

Core Competencies

• Adaptability : You thrive in ambiguity and can pivot quickly as priorities shift
• Ownership : You take initiative and see projects through without constant oversight
• Strategic thinking : You connect marketing activities to business outcomes and pipeline goals
• Communication : You translate complex concepts for diverse audiences
• Resourcefulness : You make things happen with a “no excuses” mentality 

Why Join Automotus

• Impact : Help shape how cities manage their curbs and improve urban mobility for millions of people
• Growth : Join during a critical inflection point as we scale to $10M+ ARR
• Autonomy : Own the marketing function as an IC with direct access to leadership and meaningful input on strategy
• Learning : Work alongside a tight-knit team of experts and experienced operators
• Focus : Work with a defined set of high-value accounts rather than chasing vanity metrics
  • Remote-first : Work from anywhere while collaborating with a distributed team
  • Competitive Compensation: Includes $115,000 - $130,000 salary, 5-10% performance bonus, and equity.