Sales Account Manager

POSITION OVERVIEW

The Sales Account Manager at our brand is responsible for managing and growing client accounts by building strong relationships, understanding customer needs, and delivering an exceptional level of service throughout every stage of the sales cycle. Reporting directly to the Sales Manager, this individual serves as the primary point of contact for all assigned accounts — from onboarding and order management through to post-sale support and retention.

The ideal candidate is a proactive, client-focused professional who thrives on building genuine partnerships, driving consistent revenue, and representing the brand with integrity and enthusiasm. This role requires regular field visits, strong organizational skills, and the ability to collaborate effectively across internal teams.

KEY RESPONSIBILITIES

Account Management & Client Relations

• Serve as the primary liaison between the brand and all assigned client accounts, ensuring strong and lasting relationships.
• Visit retail accounts at least once per month to maintain rapport, assess brand presence, and identify opportunities for growth.
• Understand client needs, preferences, and business goals in depth to offer tailored solutions and proactive support.
• Strategize with accounts to increase sales, boost brand visibility, and strengthen shelf presence.
• Deliver excellent customer service and professional support at every stage of the sales cycle.
• Treat all store partners with respect, care, and professionalism — fostering relationships built on trust and reliability.

Order Coordination & Fulfillment

• Process and manage client orders accurately and on time, ensuring a seamless and efficient fulfillment experience.
• Collaborate with internal logistics and operations teams to facilitate smooth order - execution and top-tier service delivery.
• Track delivery schedules and proactively address any changes, delays, or issues before they impact the client.
• Report store-level issues, discrepancies, or client feedback to the appropriate internal teams for prompt resolution.

Sales Growth & Retention

• Identify and pursue opportunities for upselling, cross-selling, and account expansion within the existing client base.
• Present new products and offerings to clients, supporting them through the decision-making process with relevant data and insights.
• Send out weekly product menus and keep clients consistently informed about new, upcoming, and promotional products.
• Identify opportunities for in-store promotions and implement them where appropriate to drive sell-through.
• Conduct in-store demos as needed to educate store staff and engage end customers with the brand.
• Ensure client satisfaction at every touchpoint to foster long-term loyalty and repeat business

Reporting & Record Keeping

• Maintain accurate, up-to-date records of all client communications, sales activities, and account details within CRM systems.
• Prepare and submit regular account status reports for review by the Sales Manager.
• Track sales activity, monitor performance against targets, and contribute to the overall success of the sales team.
• Learn and utilize relevant industry platforms such as Cannabiz, Pistil, BDSA, and others to support sales reporting and insights.

Internal Collaboration

• Coordinate with the Sales Manager and cross-functional departments to ensure all client needs are being addressed effectively.
• Communicate client feedback, product requests, and service concerns to the appropriate internal teams in a timely manner.
• Support marketing initiatives, in-house campaigns, and product rollouts through direct client engagement and field execution.

Brand Representation

• Represent the brand with integrity, professionalism, and enthusiasm at all times in the field and at events.
• Maintain a clean, polished, and professional appearance when meeting with customers, visiting accounts, or attending company events.
• Ensure brand shelf space is positioned at eye level, well-stocked, organized, and visually appealing at all retail locations.

QUALIFICATIONS

Education

• Bachelor’s degree in Business Administration, Sales, Communications, or a related field preferred.
• Equivalent combination of education and demonstrated work experience will be considered

Experience

• 2–4 years of experience in account management, client services, or a sales-related role.
• Prior experience managing retail or wholesale accounts with regular field visit responsibilities preferred.
• Experience in the cannabis industry or with cannabis-specific sales platforms is a strong plus.

Technical Skills

• Proficiency in CRM platforms and sales tracking tools for managing accounts and communications.
• Experience with or willingness to learn industry platforms such as Cannabiz, Pistil, and BDSA.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook) and Google Workspace.
• Strong organizational skills with the ability to manage multiple accounts and tasks simultaneously.

Core Competencies

• Exceptional interpersonal and communication skills with a genuine customer-first mindset.
• Detail-oriented, proactive, and reliable in resolving client issues and following through on commitments.
• Ability to manage multiple accounts, prioritize competing tasks, and thrive in a fast-paced field environment.
• Willingness and ability to travel regularly to retail accounts within the assigned territory.
• Strong team player with a positive work ethic and the ability to work both independently and collaboratively.

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS

• This role combines regular field travel to retail accounts with office-based or hybrid remote administrative work.
• Frequent use of a computer, phone, and mobile applications for client communication, ordering, and reporting.
• Must be able to operate a vehicle and maintain a valid driver’s license to fulfill territory visit requirements.
• May require occasional overtime during peak sales periods, product launches, or time-sensitive account needs.
• Reasonable accommodations will be made for individuals with disabilities in accordance with applicable law.

COMPENSATION & BENEFITS

• Company offers a competitive compensation package commensurate with experience and qualifications.
• Benefits may include health, dental, and vision insurance; paid time off; retirement plan options; mileage reimbursement; and professional development opportunities. Specific details will be discussed during the hiring process.
• Range of base is $50,000-$70,000 with commission OTE would be around 100k +++