Specialist, Fan Experiences and Partnerships - Santa Monica, 90404
Universal Music Group
Specialist, Fan Experiences and Partnerships - Santa Monica, 90404, United States of America
How we LEAD:
1824 is UMGs in-house creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, ideation, PR, creator partnerships, experiences, and social strategy.
1824 is seeking a full-time Strategic Partnerships Specialist to support the day-to-day project management for UMG artists, labels, and central business units. Candidate will be responsible for building and maintaining a large database of LA-based lifestyle partners, that influence culture, to source unique collaborative opportunities for our artists. Candidate will support our student staff in coordinating and executing a high-volume of local fan events and experiences on and off campuses across the country. Candidate must be creative, timely with deadlines and comfortable in a fast-paced work environment. Candidate must also possess excellent communication skills and be able to lead meetings and present marketing plans to our label and artist partners.
How You'll CREATE:
- Handle all logistics for LA-based fan events and experiences coordinated by the 1824, venue scouting, vendor negotiation, staffing, event management, budget etc.
- Ideate, write, and pitch marketing plans for artists across all UMG Labels
- Mentor, train, and coordinate projects with the 1824 part-time strategic partnership student representatives (25 nationwide)
- Oversee data capture strategy & recaps for all experiential events nationwide
- Support the NY Strategic Partnerships team with focus group and marketing strategy sessions with label partners, artist management and part-time staff
- Review, organize, and/or log event footage into asset management system (Sony Ci)
- Address feedback to meet label and artist needs
- Actively participate in team meetings, discussions, and planning
Bring Your VIBE:
Skills/Abilities:
- Proficient in Microsoft Office Suite
- Experience with on-site event management (music or entertainment event experience preferred)
- Experience with high-volume project management and team leadership
- Highly creative and collaborative with excellent communication skills
- Experience with client/partner acquisition and retention
- Knowledge of regional music culture and marketing artists at a local level
Experience:
- 2+ years at an agency or similar setting, entertainment industry experience preferred.
Education:
- Bachelors Degree preferred.
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