CRM Manager - Braze

We are looking for an analytical and results-driven CRM Manager to join our dynamic Product team. You will own executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals by deeply understanding how to effectively message to key cohorts. This role requires onsite presence in our New York City office 4 days a week and does not provide immigration support. What you will do: Own strategy and execution on CRM automations and campaigns, including creative development and testing across email, SMS, push notifications, and in-app content Define and execute on audience segmentation strategies to enhance patient experience and creative messaging Partner closely with Data team to measure effectiveness across tactics and find opportunities to improve efficiency and/or scale Create benchmarks and analyze campaign results to determine testing roadmap Work closely with Product and Engineering teams to ensure patients are receiving important information as we evolve our products and services Communicate key marketing initiatives and results to broader team and key external partners What we're looking for: 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing Data and results-driven with strong ability to tell a story using data insights and performance results Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners Desire to stay abreast of current CRM and broader marketing trends and best practices Highly motivated, detail-oriented, and a team player Hybrid work schedule with weekly lunches and stocked fridges Monthly social committees for company events 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days Stock options for every full-time employee Paid parental leave Competitive health, dental, and vision insurance options Compensation: $135,000 USD - $165,000 USD Who We Are: Behind every leading health system is K Health’s AI-powered virtual care engine. Esteemed health systems like Mayo Clinic, Cedars-Sinai, Mass General Brigham, Hackensack Meridian Health, and Hartford Healthcare partner with K Health to build and run modern primary virtual care clinics on their behalf. Our deeply integrated model modernizes the primary care loop by using AI to put humans first. For our patients, we offer clinical AI (i.e., PatientGPT) and unparalleled access to close care gaps around the clock. For our Providers, we deliver provider-serving agentic solutions (i.e., Perfect Note) to eliminate administrative overload and burnout. And for the health systems, we deploy our top-grade Virtualists in AI-powered virtual clinics 24/7 to capture the patients' care journeys at step one, retain the journey through the system for longitudinal care, and strengthen profitability. We’re founded in 2016, headquartered in New York City, and backed by nearly $400 million from leading investors including Valor Equity Partners, Claure Group, Mangrove Capital Partners, 14W, Notable Capital, Lerer Hippeau, Primary Venture Partners, Comcast Ventures, PICO Venture Partners, Max Ventures, and other strategic healthcare partners. We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise. We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users. We are committed to maintaining the integrity of our hiring process and ensuring a safe environment for all candidates. All communication for job offers from K Health will come from email addresses ending in @khealth.com. K Health will never ask you to provide financial information about yourself during the recruitment process. We will never use personal email accounts or other domains for official correspondence. Our official job postings are only listed on our official website and reputable job boards. Be cautious of job offers from sources other than these platforms. #J-18808-Ljbffr