Lead Business Systems Analyst

Lead Business Systems Analyst

The Lead Business Systems Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal technical delivery teams. The Lead Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle.

Essential Functions

• Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)
• Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
• Analyzes complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Support and coordinate Issue Management events from identification through resolution
• Manage and prioritize project work streams with input from the client and internal client services teams.
• Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.
• Able to assess a situation, receive input from stakeholders, and select a course of action
• Able to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)
• Is effective working with local, remote and global team members.
• Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams
• Able to create and update specs/documents, and assess completeness of requirements information received
• Able to properly interpret customer marketing needs, and translate into understandable written requirements Able to demonstrate a strong technical platitude, and understand both business and technical language and ideas
• Schedule and lead team status meetings and send follow up notes with action items accordingly.
• Monitor overall project progress and delivery quality.
• Excellent project management skills
• Excellent organizational skills and interpersonal skills
• Excellent drive, initiative and sense of personal accountability
• Able to mentor and train less experienced peers
• Able to manage and/or oversee 3 or less direct reports
• Strong written and verbal communication skills required

Technical Knowledge

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus
• Working knowledge of marketing concepts and end-to-end marketing execution
• Experience with, and understanding of, all phases of the SDLC
• Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement.
• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project

Experience

• Requires 8 years of related experience
• At this level, postgraduate coursework may be desirable

Education

• Associate's or Bachelor's degree preferred

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/5/2026.