Senior Brand Strategy Director - Growth & Omnichannel

Agency

RAPP

Job Function

Strategy and Planning

Job Subfunction

Strategy

Location & Compensation

This role will be based in New York City. The salary range for this position is $125,000 to $300,000.

Responsibilities

Client Work Leader

• Inspire and initiate marketing solutions that are original in concept and aid clients to transform their brands and grow their businesses
• Produce groundbreaking brand, culture, customer, and media insights
• Develop the ideas that power our Creative work and galvanize our cross‑functional partners
• Determine strategy and tactics across the journey to enable brands to grow relationships with people, from engagement and conversion to retention and advocacy
• Develop omni‑channel ecosystems, including digital, experience, content, CRM, social, and traditional across paid / owned / earned
• Integrate across different types of strategy, from business / digital transformation and brand to experience, CRM, content and social
• Partner across disciplines with Creative, Media, Technology, Data, Business Leadership, others
• Ensure all strategic development is consistently linked to the client’s challenges and opportunities and provide input into measurement and optimization
• Present to the highest level of an organization and effectively persuade others, making the complex simple and the simple compelling
• Manage a portfolio of key clients, contributing day‑to‑day in a leadership capacity
• Own select senior client relationships, maintain dialogue to ensure day‑to‑day success, and proactively identify new opportunities to generate impact and drive organic growth
• Lead strategy on new business pitches
• Provide leadership and support to Strategy team members to ensure they deliver successfully

Thought & Capability Leader

• Develop and introduce new methods that enhance brand relationships with people and make meaning for our clients
• Introduce imaginative ways to do research, data collection, analysis, insights & idea development
• Develop and evolve the strategy process in a significant way
• Expand the overall profile of Strategy at the agency and network
• Represent MRM in the industry (e.g., deliver a talk, be a judge on an awards panel)

Team Leader

• Support the Strategy Lead in leading and managing the PRN team
• Lead the development of methods that inspire and engage staff, and provide an environment that encourages great ideas to flourish
• Provide input into scoping and staffing to ensure understanding of the need and matching to Strategy resource capability and availability
• Identify competency gaps and plans to fill and grow
• Manage the career development of team members, including coaching and mentoring
• Attract the best talent
• Represent the team to the rest of the agency and network
• Nurture a culture oriented towards positivity, problem‑solving, and resourcefulness
• Foster a sense of community on the Strategy team

Requirements

• 12+ years directly‑related experience
• 7+ years supervisory and management experience
• Experience across multiple categories, with significant experience in pharma/healthcare and CPG
• Understanding of Business & Digital Transformation Strategy, Brand Strategy, Experience Strategy, CRM Strategy, Content Strategy, Social Strategy
• Experience working with segmentation and journeys, understanding of how brands grow relationships with people
• Experience building go‑to‑market plans across omnichannel ecosystem
• Ability to inspire Creative teams
• Comfort and confidence with technology required to enable brand relationships, including up‑to‑date knowledge of mar‑tech
• Bachelor’s degree in a relevant area
• Strong collaboration skills and flexibility with different ways to work is required
• Exceptional communication skills—on the page and in presentation
• Curiosity, passion, collaborative spirit, optimism to find the answer, and work ethic to deliver

Equal Employment Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.