UX/UI Designer

UX/UI DesignerSouth Richland HQ - Richland, WA 99352Role SummaryThe UX/UI Designer is the strategist who turns Gesa's brand and visual identity into a digital experience members can actually use. This role takes the look, voice, and visual system that Brand defines and decides how it shows up in the structure, flow, and interaction of online banking, the public website, digital applications, and marketing email, from a first click to a finished application, and every day after. The designer sets the point of view for how a path should work, backs it with research and data, and proves it out through a clickable Figma prototype that product, development, and marketing can build from. Working closely with Brand, Digital Transformation, Web, Marketing Cloud, and Compliance, they turn the brand system into the experience members easily move through.What You Will Be DoingHere is what you will be doing:Set the information architecture and interaction strategy for each priority path and surface, deciding how Gesa's brand and visual identity should show up in structure and flow, not just in individual screensDesign the look and interaction of each screen, including visual hierarchy and typography, from first idea through to a design others can buildKeep a clickable Figma prototype of the digital experience current, so the team always has a shared, working view to design and build fromBuild and grow Figma component libraries from the design system Brand defines, and invite a better pattern when a new problem needs oneSet the strategic point of view for the words members see on buttons, labels, and prompts, using behavioral-economics research to make the right choice the easiest one to understandBring a journey-optimization lens to the priority paths: collaborate with the Voice of the Member team, run simple usability tests, and use qualitative feedback plus conversion and drop-off data to find where a path underperforms and which fix is worth making firstRun design QA/QC on shipped experiences to confirm they match the design, and check whether the path got simplerBuild the systems and workflows that make rapid, AI-enabled prototyping possible for the whole teamPartner day to day with Digital Transformation's product and development teams, and with Brand, Web, Marketing Cloud, and Compliance. Design to the accessibility, disclosure, and privacy requirements, and look for simpler ways to meet themReview design and interaction on new internal and commercial software interfaces the organization adopts or customizes, applying the same usability and accessibility standards used on member-facing paths, in partnership with Digital Product ownersPresent design work, prototypes, and the thinking behind them to product, development, marketing, and leadership stakeholders to build alignment and inform decisionsComply with all applicable laws, regulations, and Credit Union policies and proceduresAbout YouHere is what you will need:Ability to translate a brand and visual identity into an information architecture and interaction strategy that holds together across surfaces, not just a set of on-brand screensStrong UX/UI craft: how information is organized, how screens and email templates behave, how they look, and how a prototype clicksA point of view on how Gesa's digital experience should work, grounded in research and data, that you bring to Brand, product, and leadership as a peer perspective rather than execute from a briefAbility to write and advise on the words members see on screens, with care for required legal languageAbility to apply the brand systemAbility to plan and run lightweight research and usability tests, and to tell the story of what you learnedAbility to read funnel and behavioral data (drop-off, conversion, completion) well enough to find where a design change would help most, and to make a data-backed case for prioritizing itWorking knowledge of accessibility standards (WCAG) and designing for phones as well as desktopsAbility to partner with teams across the organization (product, development, copywriting, and compliance) without taking on their jobsAbility to design inside the limits of a vendor platform, and to name the limit when it is the problemClear, warm written and verbal communicationGood judgment with approved tools, including AI assistantsAbility to present design decisions and rationale clearly to both technical and non-technical stakeholdersQualificationsHere are the qualifications you will need:Bachelor's degree in UX design, interaction design, visual communications, HCI, or a related field; equivalent experience may be consideredMinimum of four (4) years of professional UX/UI design experience shipping digital products or marketing sitesA portfolio of case studies that show process and a shipped result, not visual design alone, including at least one clickable prototype and one multi-step journey or apply path.Proficient experience with Figma, with experience in building component libraries, auto-layout structures, and clickable prototypes ready for product, development, and marketing to build fromMinimum of two (2) years of hands-on experience with web design principles, responsive layouts, and accessibility standardsFinancial services, banking, or credit union experience is preferredSome travel is required for training, to fulfill duties, and for career developmentOur Team Member Value PropositionIn exchange for bringing your talent to Gesa, here are a just a few of the benefits and perks we offer:Competitive PayMedical, Dental, Vision, and Life Insurance20 days/year of Paid Time Off – Plus 10 Paid Holidays!401(k) MatchIncentive ProgramTuition Assistance and Student Loan RepaymentCommuter BenefitsPaid Time Off to Volunteer in the CommunityProduct discountsEngaging Work EnvironmentRewards and Recognition ProgramsFull Salary Range$80,168.40-$119,957.52*While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us!Get wise to what's possible with a career at Gesa. Join us!