Director, Marketing Technology & Operations

RSAC is the premier series of global events and year-round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams.


Both in-person and online, RSAC brings the cybersecurity industry together and empowers the collective "we" to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands-on educational opportunities, helping industry professionals discover how to make their organisations more secure while showcasing the most enterprising, influential, and thought-provoking thinkers and leaders in cybersecurity today.


We are seeking a Director of Marketing Technology & Operations to build and optimize our marketing technology infrastructure while owning the operations and performance of email, and website. In this role, you will ensure our marketing systems are scalable, integrated, and enable effective execution, while driving continuous optimization to deliver measurable impact. This role reports to the VP of Marketing and starts with a team of three direct reports.


What You'll Do

Marketing Technology Stack Management

• Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software

• Evaluate and recommend new technologies and tools to enhance marketing capabilities, automation, and efficiency

• Manage relationships with technology vendors and partners to ensure service quality and contract optimization

Channel Operations

• Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs

• Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting

• Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI

• Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes

Strategy & Performance

• Oversee tracking and analysis of email performance data. Recommend testing strategies to improve

• Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization

• Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility

Application Requirements

Core Requirements

• Proven expertise building and managing marketing technology stacks at scale

• Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager)

• Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4)

• Deep understanding of SEO principles, site architecture, and organic search optimization

• Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences

• Knowledge of marketing compliance and data privacy regulations

• Strong analytical skills and the ability to interpret marketing data to make informed decisions

Qualifications

• 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility

• Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred

• Certifications in marketing automation and project management desired

Location & Eligibility

Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:


California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington

Benefits

RSAC believes in investing in our people. We offer:

• Salary range: $180,000 - $200,000

• Employer-subsidised medical, dental, and vision insurance

• 401K retirement employer match

• Home office equipment stipend and monthly technology stipend

• Thirteen paid holidays per calendar year

• Flexible personal time off

• Annual employee bonus dependent on company and personal performance

• Annual company-wide offsite

Our Culture

We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.


We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.


Our team is passionate and results oriented, striving to achieve excellence in everything we do.


We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.


We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.


Why RSAC?

The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We're always looking for imaginative and visionary individuals who share our passion for providing cutting-edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organisations against cyberthreats.


Our Values

Adaptability: In our ever-changing world, we innovate through determination, creativity, and resourcefulness.


Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.


Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.


Equal Opportunity Statement

RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.