US Senior Marketing Manager, Diagnostics

$105.1k - $168.1k

Becton Dickinson & Co

Waters Corporation seeks a Senior Marketing Manager to drive growth of its Identification and Antimicrobial Susceptibility Testing portfolio in the United States. The role involves executing marketing strategies, supporting product launches, and collaborating across commercial and clinical teams to increase adoption of diagnostic solutions.

Responsibilities

Develop and execute annual marketing plans for the US IDAST portfolio
Support product launch campaigns, educational programs, webinars, and promotional activities
Partner with sales leadership to identify target accounts and drive instrument adoption and competitive conversions
Collaborate with global marketing teams to adapt sales enablement tools and customer materials for the U.S. market
Track marketing performance metrics and provide recommendations for continuous improvement

Requirements

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field
Minimum 5 years marketing, product management, sales, or commercial experience in life sciences, diagnostics, or medical devices
Experience developing value propositions, messaging, and positioning for customers
Direct customer engagement experience through visits, conferences, and professional meetings
Experience supporting pricing and commercial strategy development
Ability to analyze market data and translate insights into actionable recommendations
Strong written, verbal, and presentation communication skills

Apply

Vacancy posted 3 days ago

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