Product Manager, CRM Communications

About the team and the role: We are seeking a highly driven and proactive Product Manager to join eBay’s Conversion Programs team. In this role, you will take charge of and develop customer‑facing communications that drive conversion, revenue, and sustained customer engagement. You will be responsible for crafting and delivering the strategy for a multimillion‑dollar communications portfolio passionate about Email, Push Notifications, and Native Hub Notifications. You will innovate on how and when we engage customers across the funnel, using experimentation and data to continuously improve outcomes. What you will accomplish: Own and execute the product roadmap in close partnership with Engineering, Data Science, and Design Drive operational excellence by identifying opportunities to increase experimentation velocity and improve cross‑functional collaboration Identify and size opportunities to enhance the portfolio, using data to forecast business impact and prioritize initiatives Develop and lead A/B tests, including hypothesis development, experiment setup, and KPI definition Author clear product requirements (PRDs) and partner with Engineering to deliver high‑quality execution Develop and maintain project plans, lead dependencies, and ensure teams are aligned and execution‑ready Measure performance against KPIs and provide data‑driven recommendations on scaling and optimization Continuously collect insights through customer feedback, market research, competitor analysis, and industry trends to inform product innovation What you will bring: 4+ years of experience in product management, business strategy, consulting, or growth marketing, with a focus on customer conversion; 2+ years in e‑commerce required Validated experience owning and optimizing performance‑based communications (email, push, in‑app, or similar), including audience strategy, trigger logic, messaging, and measurement Deep understanding of UI/UX and key design principles across email, push, in‑app notification or similar Marketplace experience (e.g., Uber, Airbnb, LinkedIn) strongly preferred Confirmed experience partnering closely with Engineering teams (front‑end and back‑end) using Agile methodologies; strong technical understanding of building products and communications from the ground up Proven ability to execute with precision and deliver high‑quality experiences in a fast‑paced, iterative environment Track record of successfully leading complex, cross‑functional initiatives end‑to‑end Experience developing and optimizing performance‑driven email and notification campaigns within e‑commerce environments Additional Details The base pay range for this position is expected in the range below: $92,400 - $162,900 Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at‑will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at . We will make every effort to respond to your request for accommodation as soon as possible. View our to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr