Media Director

Media Director

Position at Fingerpaint Marketing Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold. We're a different type of media partner. Most of us came from large media organizations, many within holding companies. We were looking for a better way of working, where we could leverage both our expertise and our imaginations. Where media strategists and activation specialists harness the power of content, intentional placements, and outcomes-based buying to drive exceptional performance. Better than what we've ever experienced. Our best-in-class, never-paint-by-number approach to omnichannel and media planning and activation delivers efficiency and amplify successes for our diverse set of clients.

Objectives of this Role

The Media Director is a senior leader responsible for owning media strategy, client outcomes, and team performance for key Fingerpaint clients. This role sets the strategic vision for media planning and activation and drives innovation, growth, and operational rigor across accounts. As a trusted advisor to clients and a key member of agency leadership, the Media Director partners with cross-functional leaders and senior clients to shape long-term media approaches that are data-driven, customer-centric, compliant, and accountable to business results.

Duties and Responsibilities

• Strategy, Business & Account Leadership:
• Own the development and delivery of holistic, omnichannel media strategies aligned to client business objectives and brand priorities
• Set strategic direction for media planning, investment approach, channel roles, and partner strategy across accounts
• Guide and approve media recommendations, ensuring strong strategic rationale, integration with broader marketing initiatives, and alignment to performance goals
• Oversee media performance, working with analytics and insights teams to assess impact, identify opportunities, and inform future strategy
• Act as a senior strategic voice in new business efforts, including media strategy development, pitch presentations, and growth initiatives
• Partner with agency leadership to align media offerings with evolving client needs and market opportunities
• Client Partnership & Executive Presence:
• Serve as a senior client advisor, building long-term, trusted relationships with brand and marketing leadership
• Lead high-level media discussions, including annual planning, investment strategy, optimization direction, and innovation opportunities
• Influence client decision-making with clear, compelling, data-driven recommendations, often outside of standard planning cycles
• Represent media leadership in senior client meetings, reinforcing Fingerpaint's strategic value and differentiated approach
• Model exceptional client service and accountability, setting the standard for teams
• Team Leadership & Talent Development:
• Lead, mentor, and manage Associate Media Directors, Supervisors, etc., ensuring strong leadership, accountability, and performance
• Build and sustain high-performing teams through effective staffing, coaching, feedback, and career development
• Partner with senior leadership and Operations to manage resourcing, workload balance, and long-term talent planning
• Establish clear expectations for quality, consistency, and strategic rigor across media deliverables
• Partner Strategy, Innovation & Integration:
• Own senior-level relationships with key media partners, guiding negotiation strategy, innovation opportunities, and value creation
• Stay ahead of evolving media, ad tech, and marketing trends, translating new capabilities into actionable client opportunities
• Champion integrated media approaches in partnership with Creative, Account, Analytics, and Strategy leadership
• Drive continuous improvement across media processes, tools, and best practices to enhance effectiveness and efficiency

Job Requirements

• 8–10+ years of media planning and strategy experience
• Demonstrated success managing senior client relationships and influencing executive-level decision-making
• Strong people leadership experience, including managing managers and developing future leaders
• Advanced understanding of the media and partner landscape, evolving channel capabilities, and omnichannel measurement
• Expertise in research, planning, and buying tools (e.g., Comscore, Kantar, MediaRadar, CM360, Mediaocean)
• Excellent communication skills, with the ability to present complex ideas clearly and persuasively
• Strong business acumen, critical thinking, and problem-solving skills
• Proven ability to balance strategic vision with operational execution in a fast-paced environment

Don't meet every single requirement? That's okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.