Sr. Specialist, Marketing Insights & Analytics

About the Role At Northern Trust, our Demand Generation & Performance Marketing team sits at the forefront of transforming how data, digital engagement, and analytics power growth. As part of our Data, Digital & Demand (D3) Center of Excellence, you will join a high‑impact, future‑focused team that is redefining how marketing contributes to measurable business outcomes. The D3 COE brings together expertise across marketing analytics, performance media, data engineering, and customer insights to create a connected, insight‑driven marketing ecosystem. We operate as a strategic engine for the business—translating complex data into clear, actionable intelligence that fuels smarter investment decisions, sharper customer targeting, and stronger commercial performance. In this environment, you won’t just report on marketing performance—you’ll help shape it. You’ll work at the intersection of marketing, data, and technology, partnering across functions to build scalable measurement frameworks, unlock new growth opportunities, and continuously optimize how we go to market. This is an opportunity for a curious, analytical, and forward‑thinking professional to be part of a team that is setting the standard for modern, data‑driven marketing—where experimentation, innovation, and impact are at the core of everything we do. Key Responsibilities Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns. Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio. Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations. Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement. Support end‑to‑end tracking and tagging strategy using Google Tag Manager. Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting. Leverage marketing platforms (GA4, CM360, Google Ads, LinkedIn Campaign Manager, Marketo and agency platform) to monitor performance. Support testing and experimentation to improve campaign outcomes. Support integrated campaign reporting across funnel stages for marketing stakeholders. Identify gaps in measurement, attribution, and reporting. Skills & Qualifications 3–5 years of experience in marketing analytics, performance marketing, or digital media measurement Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, LinkedIn Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio Working knowledge of Google Tag Manager and digital tracking implementations Foundational SQL skills to query and validate marketing datasets Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC Strong analytical and problem‑solving skills Ability to manage multiple priorities and communicate effectively Preferred Qualifications Experience working in B2B lead generation and long sales cycle environments Exposure to customer data platforms such as Twilio Segment or similar tools Familiarity with identity resolution concepts or platforms such as LiveRamp Understanding of marketing attribution models Experience supporting integrated campaign reporting What Success Looks Like Delivers actionable insights tied to business outcomes Improves campaign efficiency through optimization Enhances consistency and standardization of measurement Acts as a trusted partner to stakeholders Contributes to scalable measurement frameworks Applicants must be authorized to work in the U.S. without the need for employment‑based visa sponsorship now or in the future. Northern Trust will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H‑1B, L‑1, TN, O‑1, E‑3, H‑1B1, F‑1, J‑1, OPT, CPT or any other employment‑based visa). Working Model Hybrid: balanced hybrid working model. Successful candidate will spend time between office and home. Salary Range

$83,100 - 141,300 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component. Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at View email address on click.appcast.io. #J-18808-Ljbffr Northern Trust