Digital Marketing Director
Red Frog Solutions
Pompano Beach, FL – Onsite, must be local to the area
Compensation: Open and Negotiable
Do not apply if you are not already in S. Florida
Summary
Our client, a fast-growing name in custom off‑road builds, is hiring a hands‑on digital leader to own organic social, community, and website strategy — a real chance to run the full organic ecosystem for a brand with a passionate national following, without the constraints of paid media.
Requirements
- 5+ years leading organic social media and website performance, in automotive, luxury, lifestyle, or high‑consideration e‑commerce
- Track record of growing organic presence and engagement through consistent strategy and iteration
- Strong content instincts — able to guide photo/video/copy output to match brand tone and audience behavior
- Working knowledge of SEO (technical, on‑page, content) sufficient to manage an agency
- Proficiency with Google Analytics, Search Console, WordPress, and scheduling/reporting tools
- Basic HTML/CSS and comfort troubleshooting tracking and integrations
- Strong project management across multiple priorities and tight timelines
Responsibilities
- Set and execute organic social strategy across Instagram, Facebook, YouTube, TikTok, and LinkedIn; partner with Creative on content, and collaborate with influencers on organic activations
- Fully own community management (DMs, comments, forums), including after‑hours/weekend/holiday response, to build an engaged community that drives referrals and showroom interest; feed audience feedback into content and website planning
- Oversee website performance/maintenance and drive organic growth (SEO, on‑page, content) with agency support as needed; partner with design/dev on site experience and manage CRM/tracking integrations
- Maintain a content calendar across social, website, and blog; support organic‑first campaign planning
- Run regular channel/website audits and deliver weekly KPI reporting with insights and next steps
Nice to Have
Enthusiast community experience (automotive forums, collector groups), editorial/blog instincts for SEO, conversion/UX familiarity, Adobe Creative Suite fluency, and experience aligning content with Sales/lead handling
#J-18808-LjbffrVacancy posted 22 hours ago
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