Subject Matter Expert (Marketing)

Role Description

DataForce by TransPerfect is looking for a Marketing Subject Matter Expert (SME) with solid German language skills, strong domain knowledge, and analytical acumen to help train, evaluate, and fine-tune AI models for marketing. This individual will serve as the bridge between marketing strategy and AI systems, ensuring that models accurately understand marketing concepts, workflows, and business goals.

The ideal candidate brings hands-on experience across the marketing funnel, from campaign strategy and content creation to analytics and optimization, and a passion for leveraging AI to enhance marketing intelligence and automation.

You will collaborate with data scientists, engineers, and product teams to help build next-generation AI models capable of powering marketing assistants, campaign optimizers, and predictive analytics tools.

Responsibilities

• Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic
• Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments)
• Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies)
• Map end-to-end marketing workflows into structured, AI-friendly formats
• Identify key decision points, metrics, and dependencies in marketing processes
• Evaluate AI outputs for relevance, creativity, tone, and brand compliance
• Deliver structured feedback and define evaluation criteria to improve model performance
• Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations

Qualifications

• Advanced skills in German language
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field
• 7–12 years of hands-on experience in marketing, with exposure to:
  • Campaign strategy and execution (digital, social, performance, and/or brand marketing)
  • Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
  • Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
  • Customer segmentation, journey mapping, and content strategy
  • Media planning, A/B testing, and ROI optimization
• Proven ability to translate real-world marketing problems into structured data or process documentation
• Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams
• Experience collaborating cross-functionally with data science, product, or engineering teams

Company Description

DataForce by TransPerfect is part of the TransPerfect family of companies, the world’s largest provider of language and technology solutions for global business, with offices in more than 100 cities worldwide. We offer high-quality data for Human-Machine Interaction to some of the most prestigious technology companies in the world. Our department focuses on gathering, enriching, and processing data for Machine Learning in different AI domains.

To learn more about DataForce please visit us at

For more information on the TransPerfect Family of Companies, please visit our website at